Employer activities 2019
Thank you to all the companies who joined Brake in Road Safety Week 2019 to promote road safety to their staff and in their communities. Here are some of the great and innovative workshops, roadshows and other awareness-raising events that were held to get everyone stepping up for safe streets and raising vital funds to support Brake's work.
RSW sponsors Kwik Fit supported the week by producing flyers to remind drivers of the FLOWER vehicle checks. During the week, they partnered with SafetyKleen to offer free winter vehicle checks and encouraged drivers and staff to Step Up and keep their vehicle as safe as possible.
RSW sponsors Specsavers travelled the country, raising awareness of the importance of having regular eye checks using VR technology. As RSW sponsor, Specsavers focussed on raising awareness of the importance of good eyesight for safe driving.
Regional sponsors Scottish Water worked with Brake to promote road safety to over 4,000 staff, five million customers and the wider public as part of their commitment to care for the environment, with a series of events at their major sites across the country. Sandy Duff, driver safety manager for Scottish Water, said: “We operate a large fleet across the whole of Scotland and we are committed to road safety. We are delighted to be supporting Road Safety Week and want everyone to get involved and do their bit.”
Blakemore Logistics Stepped Up for Safe Streets by educating over 700 pupils on the rules of the road. Year seven pupils from five different primary schools across the West Midlands region took part in the week long event, during RSW. The first part of the session saw Blakemore Logistics volunteers give a live vehicle demonstration to highlight the dangers of playing near large heavy goods vehicles. Students then participated in different classroom-based activities. Blakemore volunteers gave a presentation highlighting the dangers of blind spots, the importance of using pedestrian crossings and how to be safer on the roads. Some sessions saw students create road safety posters.
For RSW 2019, Brain Injury Group member firms visited nine schools to speak to children about staying safe on and around our roads, and to judge a poster competition. Just under 2,500 primary school children took part, designing their own megaphone to shout out about road safety and completing road safety puzzles, with the winner in each year group winning a prize voucher. Throughout the week the Brain Injury Group published important messages, facts and figures provided by Brake, across social media to interact with a wider audience.
DPDgroup, one of the UK’s leading time-critical carriers, delivered engaging assemblies to 300 school children in the Midlands, in partnership with Highways England. DPDgroup taught children of all ages how to Step Up for Safe Streets, dangers to look out for when near the road and the benefits of keeping healthy by walking and cycling.
Irwin Mitchell, personal injury lawyers and supporters of Brake’s National Road Victim Service, raised awareness in local and national press throughout RSW of the dangers that can happen on UK roads. They shared stories of their clients who had suffered a serious injury through a road crash, to highlight the impact that these incidents have on people's lives.
Kier Construction is committed to leaving a positive legacy in the communities where it operates. With the darker nights and mornings they wanted to help ensure primary school children can safely travel to school, and saw RSW as an ideal opportunity. Working in city centres and rural locations, Kier shared the safety message of Stop, Look, Listen and Think with Brake's resources. Kier staff spoke to primary schools in Merseyside and North Wales and worked with subcontractor HA Civils to take a 7.5 tonne tipper to the schools, enabling the children to see from the view point of a driver. Kier’s reach spanned more than 250 children, providing them with the resources and know how to Step up for Safe Streets!
For the seventh year Licence Bureau ran interactive workshops with sixth formers in Hertfordshire. They provided crucial road safety messages about travelling in a vehicle or as a cyclist/pedestrian, to ensure they adopt a positive attitude towards road safety. They find the workshops extremely rewarding, extending their expertise in road safety to those who are just about to learn to drive.
O’Donovan Waste Disposal took part in an Exchanging Places event with the Metropolitan Police and shared photos and videos on social media. Led by logistics supervisor Paul Neal, they took lorries into local schools to run workshops with with over 200 children aged between five and 11 years old, highlighting the importance of road safety and the work that is being done to make lorries on London’s roads safer. The children got the chance to sit in the lorry cabs and see the view of the road from the driving seat. They were also shown first-hand how innovation has led to improved safety features, including cameras, mirrors and audible warnings, to keep pedestrians and cyclists safe.
Palletways, Europe’s largest and fastest-growing express palletised freight network, has led road safety sessions to more than 300 primary school children in the Birmingham area. The sessions, delivered by Palletways’ Birmingham depot in partnership with Brake, focused on safe and sustainable road use, effective road safety policies and alternative sustainable transport options.
PB Donoghue visited schools throughout RSW to ensure the children understood the importance of road safety. After explaining the dangers of blind spots and how to help each other stay safe, they ran an excercise where pupils had to listen to and identify different road sounds. On Thursday they visited Sacred Heart Catholic Primary School and spoke to Year six about distractions, noises, blind spots, and making sure they were seen on the roads. They held a quiz to give away two scooters and asked the pupils questions on the things they had learnt during RSW. They also recycled last year's banners, giving them out to local schools to raise awareness in their communities.
Potter Rees Dolan, a firm of serious injury solicitors that provides high-quality legal services for people who have sustained a serious injury or live with a disability, supported Brake both with staff engagement and external communications. Activities included emails containing information on the safe systems approach and general road safety; lots of retweets and post sharing on Twitter; and a superhero day on the Friday where staff were encouraged to come to work dressed as their favourite superheroes to raise money for Brake.
Sintons Law in Newcastle upon Tyne supported RSW with a ‘Behind the blue lights’ podcast mini-series, in which emergency service workers discussed the roles they play when attending a catastrophic road traffic collision. Guests from the police, fire and ambulance services talked candidly about how they work together, the pressures they face and the importance of putting the casualty first. The podcast series was concluded with Katie Shephard from Brake, who gave a background into the history and importance of RSW, along with some statistics about road collisions in the UK. An emergency service-themed fundraiser ‘Great British Brake Off’ was also held with staff raising £147, competing for a special ‘star baker’ prize by creating themed cakes – all judged by police, paramedics and a professional chef.
Thorney Croft Solicitors in Macclesfield utilised RSW resources throughout the week, with each day representing a different element of the Brake Pledge. Thorney Croft also engaged on social media throughout the week, with the British Motorcycle Federation sharing their good work. There was also a quiz for the employees of Thorney Cross, complete with prizes, a dress down day and a bake sale, where they raised around £150! There were also two educational seminars run during the week. The first of these targeted at external businesses, educating them on road safety, and was presented by long-term friend of Brake, Andrew Drewary. Finally, the second seminar focused on the Biker Down course.
Trakm8, a technology leader in fleet management, insurance telematics, optimisation and vehicle camera solutions, supported its customer, Scottish Power, at their Driver Awareness Road Safety Event at their HQ. Trakm8 and Scottish Power hosted a RSW pop-up stand to further educate Scottish Power’s drivers about the other great initiatives being introduced to keep the public, fleet drivers and expense claim drivers safe.