Community activities 2018
Here is just a sample of the amazing community activities that took place during Road Safety Week 2018! Thank you to everyone who joined in. You can find out more in our evaluation report.
Road Safety Week Launch: On the Monday of RSW, the road outside Brunel Fields Primary School in Bristol was closed to traffic as young children took to their bikes to launch UK RSW in the region. Children and their families joined residents of Arthur Milton Street for a street play session organised by Brake and Playing Out – the national street play organisation. The children were helping Brake call for drivers to be ‘Bike Smart’ by slowing down, taking care to look properly at junctions and doing the ‘Dutch reach’ to avoid car dooring. The street play event helped the children, their families and residents to enjoy cycling without fear of traffic and highlight how street play sessions can create safe, pollution-free spaces within communities so children can play and ride their bikes safely. The event was also attended by Avon Fire and Rescue Service, Living Streets, Bristol Council 20 mph team, Travel West, the Bike Doctor, Gloucestershire County Cricket Club, and Bristol City Councillors Eleanor Combley and Martin Fodor.
Virtual Cycle: Brake aimed to cycle 9740km throughout RSW, across UK Virtual Cycle events, to represent and raise awareness for the 9740 cyclists and motorcyclists who are killed or seriously injured on our roads each year. Brake organised five national events in London, Leeds, Cardiff, Glasgow and Manchester, where Brake supporters including Network Rail and BriteAngle (Cardiff), TFL (London), Digby Brown (Glasgow), Premier Education and intu Manchester Trafford Centre staff (Manchester) joined in to help reach the goal. There were also lots of organisations across the UK who ran their own Virtual Cycle including London Fire Brigade, Arval, Stevensons LLP and BP. The Virtual Cycle events were a great success, helping Brake to reach an amazing 10015.96km cycled. Thank you to everyone who got involved for the incredible support throughout RSW, to reach our goal and to raise awareness of the vulnerability of those on two wheels.
Brentwood Area & Essex County Neighbourhood Watch Association set up a stall in local libraries over the week to inform the community about road safety and Bike Smart. The team engaged with the local community and answered any questions they had. They teamed up with the transport department to deliver leaflets and other resources to add to their display. The Neighbourhood Watch Association also gave out free bike packs that had information and tools about how to ride safely.
Corby Community Safety Partnership ran activities over two weeks due to the popularity of RSW in the community. Corby CSP engaged with primary and pre-schools by conducting assemblies on road safety and being Bike Smart, reaching around 1,450 children. The importance of drivers keeping to the speed limit was highlighted in speeding workshops; these were conducted in schools with children aged eight and up, designed to raise awareness of the impact of speeding vehicles. The children were taken out with local police officers to experience using a speed gun and learn about the principles of the three E’s: Enforcement, Education and Engineering. The week ended with a community Bike Smart safety event where 20 bikes were donated, along with free cycle safety goodie packs. They promoted ‘Operation Close Pass’ to inform drivers and cyclists promoting the message that roads are a shared space for everyone. They also shared the Bike Smart message on social media to promote road safety to their followers.
Devon and Cornwall PCC ran a stall in the community, talking to the residents about the importance of being Bike Smart and working with local fire safety officers and police. They also ran a road safety roadshow in the local shopping centre with police and fire crews. There was interactive activities and an example of the correct overtaking distance to pass a cyclist. Since road casualties continue to rise in Devon and Cornwall, RSW was a great time to enforce the importance road safety and bring it to the forefront of the community’s minds.
Horsham District Council/CSP had a busy week during RSW. The neighbourhood wardens placed a banner next to a bicycle stand to remind drivers to be Bike Smart. They also visited a local train station to talk with the cycling commuters about how to keep themselves safe whilst cycling and how to keep their bike safe. They handed out leaflets and cyclists wrote their address in UV marker on their bikes so it could be returned if stolen; this was importance as bike thefts have been an issue in the area. They said RSW fit into the community's safety well and it was a great opportunity to get the Bike Smart message across. They also engaged with a local primary school, talking to the children and young people about road safety. They emphasised the importance of wearing of a helmet while riding a bike, using lights and being visible when out in the dark which encouraged the children who didn't wear a helmet to wear one.
Tina Freeman Illustrations visited children in schools, nurseries and community centres to read her new book about ‘Pinky’ the vintage ice cream van to talk about road safety messages. She used bright clothes and capes to talk about the importance of being seen in the dark, while using colouring sheets for the children to design road safety posters from what they'd learnt. Tina performed a road safety song for the children of St Vincent’s school about the visually impaired, which included the verse “You need to think of others, who may not see or hear”. The children performed the song in sign language, which helped to emphasise the road safety message further. Tina also attended a road safety demonstration in Liverpool and a scooter rally which was promoting Brake’s Bike Smart campaign.