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You did it! archive

Every year thousands of communities, schools, companies, emergency services and authorities get involved in Road Safety Week to spread life-saving awareness.

Here's how people took part in previous years:

Road Safety Week 2015: 

You did itRoad Safety Week 2015 took place 23-29 November. Brake encouraged all drivers to think about whether they could 'drive less, live more', to save money, improve health, help the environment, and make roads and communities safer and more pleasant for everyone.

Almost 6,200 educators, community groups, companies and road safety professionals registered to get involved. Brake sent everyone an email action pack containing guidance on organising a successful Week, plus posters, web banners, an interactive resource, a mini factsheet, information on how to run a car-free day, and a gap-analysis questionnaire for employers to assess their travel requirements.

Communities across the UK promoted the ‘drive less, live more’ theme with activities and events, as well as publicising the road safety issues that matter most in their local area.

Our national launch event (pictured) saw the Met Police and their Cycle Safety team promote safe bicycle travel. London’s Santander bikes put on a spinning class, HaveBike brought along their mobile cycle workshop, and there were demonstrations of BMW Electric bikes and Cemex’s new Econic truck, which provides better safety for cyclists.

We'd love to hear all about your Road Safety Week events! Please do send us your news and feedback.

Here’s more info on what happened in Road Safety Week 2015:

Brake’s regional media launch events
Employer activities
Educator and community activities
Brake's evaluation report on Road Safety Week 2015

Road Safety Week 2014:

grouprswRoad Safety Week 2014 took place 17-23 November with the theme of ‘look out for each other’. Brake called on all road users to look out for each other, with an emphasis on the ways drivers can protect people on foot and bike, namely: going 20mph or below in communities; looking longer and taking it slow at junctions and bends; and giving people plenty of room.

Nearly 10,000 educators, community groups, companies and road safety professionals registered to get involved and were sent e-action packs by Brake. Awareness raising activities were run in communities across the UK promoting the ‘look out for each other’ theme, or focusing on local road safety issues. More than 30 police forces in the UK carried out heightened enforcement activity during the Week.

Our national launch event, pictured above, saw the Metropolitan Police run an exchanging places activity, pedestrians and cyclists given the opportunity to sit in an HGV and learn about their blind spots first hand. London band Me for Queen also gave a live and unplugged performance of the official Road Safety Week single Slow Jam (Look Out).

You can provide helpful feedback on Road Safety Week and your events online here.

Here’s more info on what happened in Road Safety Week 2014.

Brake’s regional media launch events
Employer activities
Educator and community activities
Emergency services and local authority activities
Brake's evaluation report on Road Safety Week 2014

Road Safety Week 2013:

RSW13Road Safety Week 2013 took place 18-24 November, with Brake focusing on the theme of distractions, calling on drivers to turn off their phones or stick them in the boot and never attempt to multi-task. We also appealed to everyone to stay focused on roads and never distract anyone else, including never chatting to someone on the phone who's driving.

More than 7,500 educators, community groups, organisations and road safety professionals registered to get involved and were sent e-action packs by Brake. Awareness-raising activities were run across the UK, some focusing on local road safety issues, others helping Brake to launch our 'tune in to road safety' campaign.

Pictured above are students from Conisborough College in London at our national launch event. The students showcased a film that they had produced on distractions and took part in a demonstration using a driving simulator. They heard from distractions expert Dr Nick Reed from the Transport Research Laboratory and representatives from the Metropolitan Police, who also ran mobile phone enforcement checks nearby as part of a national crackdown on phone use at the wheel.

Here's more info on what happened in Road Safety Week 2013:

Brake's regional media launch events
Organisation and company activities
Educator and community activities
Emergency services and local authority activities
Brake's evaluation report on Road Safety Week 2013

Road Safety Week 2012:

rsw12 national launchRoad Safety Week 2012 took place 19-25 November, with Brake focusing on the importance of protecting people on foot and bicycle, and promoting the message to drivers and authorities to 'GO 20'. Our campaign appealed to drivers to slow down to 20 or below around schools, homes and shops, and we spoke out about the need for more 20mph limits, to help make our communities safer, greener, friendlier places. 

More than 7,500 educators, community groups, organisations and road safety professionals registered to receive their action packs, and ran activities across the UK, some focusing on local road safety issues, others helping Brake to launch our GO 20 campaign.

Pictured above are children from William Tyndale Primary School in Islington and Paralympian Danny Crates at our national launch event. With the help of Islington Council children took part in a safe cycling demonstration, carried out speed checks with Metropolitan Police officers and celebrated the GO 20 theme with banners and placards they had designed.

Here's more info on what happened in Road Safety Week 2012:

Brake's regional media launch events
Organisation and employer activities
Educator and community activities
Emergency services and local authority activities
Brake's evaluation report on Road Safety Week 2012

Road Safety Week 2011:

national launch 11Road Safety Week 2011 focused on the theme ‘too young to die’. Our campaign highlighted the particular need to improve road safety among young people, and appealed to drivers of all ages to ‘have a heart at the wheel’.

Thousands of schools, colleges and organisations ran road safety activities throughout the week, and many teamed up with road safety professionals to run public events and educational initiatives to spread life-saving messages to young people and the wider community about the importance of not taking risks on roads. Pictured are students from City and Islington College in London, who hosted our national media launch. As part of the event, crews from London Fire Brigade and Ambulance Service performed a crash extrication, and Drivers Edge conducted practical safety demonstrations and activities with the young people.

Here's more info on what happened in Road Safety Week 2011:

Brake's regional media launch events
Organisation and employer activities
School and community group activities
Emergency service and local authority activities
Brake's evaluation report on Road Safety Week 2011

Road Safety Week 2010:

launch 10Our main theme for Road Safety Week 2010 was ‘Kids say slow down!’ Our campaign highlighted the need for drivers to slow down to protect children and families – but as usual we encouraged communities getting involved to address whatever road safety issues were of particular concern to them.

Pictured left are children from the Springfield Project children’s centre and Springfield Primary School in Birmingham are pictured at a regional launch event with local police officers. As part of the event, children measured out stopping distances to show the difference that slower speeds make to safety.

Here's more info on what happened in Road Safety Week 2010:

Brake's regional media launch events
Organisation activities
Community activities
Pre-school activities
Infant and primary activities
Secondary, college and university activities
Emergency services and local authority activities
Brake's evaluation report on Road Safety Week 2010

Previous evaluation reports:

Brake's evaluation report on Road Safety Week 2007
Brake's evaluation report on Road Safety Week 2006
Brake's evaluation report on Road Safety Week 2005
Brake's evaluation report on Road Safety Week 2004

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