Road Safety Week 2015: launches
This year’s Road Safety Week theme “drive less, live more” was brought to life through four media launch events across the UK. Bristol, Glasgow and York held our regional launches, and there was a national launch at Horse Guard’s Parade, London – with activities that helped us communicate the campaign messages in a positive and engaging way.
Brake launched Road Safety Week in Bristol by celebrating walking, cycling and slower driving with children and parents at Bridge Learning Campus and New Fosseway SEN School. The charity teamed up with Bristol City Council, Sustrans, Living Streets, Bikeability and Bristol’s Better at 20 to encourage active travel. We ran a series of events in the school playground at the start of the school day, including 20mph themed games, bike workshops and healthy breakfasts to reward those children who walked or cycled to school. A team of children became a film crew for the morning, interviewing adults about how they travelled to school and their views on traffic speeds. The event secured both print and TV coverage, as well as lots of discussion on social media.
Road Safety Week was launched in Glasgow outside the City Chambers with stands and events which promoted the theme of ‘drive less, live more’ and focused on sustainable transport and lowering air pollution.
Brake worked alongside Glasgow City Council, Bikeability and Green Glasgow to encourage active travel.
Throughout the day several local schools took part in Bikeability training, whilst the public were able to attend stands which promoted the Co-Wheels car share scheme, NEXT bike hire scheme and subway smart cards.
The launch was attended by Chair of Glasgow’s Green Year 2015 and Glasgow City Council’s Executive Member for Children, Young People & Lifelong Learning Bailie Elizabeth Cameron, as well as representatives from AIG who sponsored Road Safety Week.
The national Road Safety Week launch took place in London at the iconic setting of Horse Guard’s parade. Brake worked alongside the Metropolitan Police, Freight Transport Association and Cemex to promote safe active and sustainable transport. An 'Exchanging Places' activity gave members of the public the chance to swap places with a lorry driver – by sitting in the cab and having a police officer talk them through the vehicle's blind spots, which enabled cyclists and pedestrians to get a better understanding of the road environment from a lorry driver's point of view.
Cemex also provided one of their new Econic trucks which offers 90% more visibility from the cab meaning less blind spots and ensuring better safety for pedestrians and cyclists. There was also be a spinning class with London’s Santander bikes, demonstration of BMW Electric bikes and HaveBike's mobile cycle workshop.
The launch event was attended by Metropolitan Police Inspector Dave Osborne, Freight Transport Association Head of Media Relations Julie Maddocks and Ruth Cadbury MP, the chair of the All-Party Parliamentary Cycling group.
Road Safety Week was launched in Yorkshire & Humber outside the University of York’s sports village, in partnership with Cycle Alert. An 'Exchanging Places' activity took place, using a bus provided by First Bus, with free cycle goodies on offer to entice members of the public to take part.
The launch event was attended by Cycle Alert creator Peter Le Masurier, First Bus spokesperson Stuart Fillingham, GreenStems and the University of York’s Cycling Club.