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Emergency services and local authorities 2014

Here are a few of the ways emergency services and local authorities got involved in Road Safety Week 2014.

Buckinghamshire and Milton Keynes Fire and Rescue Service went into schools in their area and spoke to thousands of sixth formers and college students as part of their 'Safe Drive Stay Alive' presentations. They explored the circumstances that can lead to a crash and the consequences that follow. Keith Wheeler, Buckinghamshire Fire and Rescue Service's road safety manager said: "On average, young drivers account for one in four deaths on the road. People in the 17 to 24 age group are particularly vulnerable, partly due to their inexperience, but also because of issues such as peer pressure and drink- or drug-driving. It's tremendously rewarding to hear from the young people just how much these presentations have made them think about the issues involved. If we can save just one life, then all the effort will have been worthwhile."

Central Motorway Policing Group were out on the motorways running enforcement activities during Road Safety Week. CPMG ran enforcement campaigns focussing on foreign registered vehicles as part of Operation Jessica. During the week 169 foreign registered drivers were stopped, and 102 unregistered and uninsured vehicles were seized.

Cleveland Fire Brigade teamed up with Cleveland & Durham Police and North East Ambulance Service to deliver 18 Learn & Live roadshows to more than 2,000 students, aged 16 to 19, across four colleges in the Cleveland area. They also conducted a crash scene reconstruction and extrication display at Middlesbrough College. The police and local authority road safety team also delivered table top advice and demonstrated their seat belt sledge. As well as securing media interest, the teams distributed Brake posters.

Newry Neighbourhood Policing team ran a number of operations and events over the week, aimed at educating road users about road safety and detecting and deterring motoring offences. Constable Conor Valentine said: "We all have a responsibility to make our roads safe and while we continue to educate, prevent and detect, I would ask all motorists to slow down, wear your seatbelt, don't use a mobile phone while driving and never ever drink and drive."

Northumbria Police hosted their Road Sense Common Sense film premiere event at Newcastle Civic Centre, attended by local students. The event showcased a series of short films produced by several schools across the region around the theme of 'look out for each other', focussing on issues such as bus driver distractions, mobile phone use and drinking. The event was supported by Brake volunteer Violet Atkinson, and emergency services.

South Yorkshire Safer Roads Partnership organised road safety events at various locations in Rotherham, Sheffield, Barnsley and Doncaster with members of the police and fire service on hand to provide advice about in child car seats. Throughout the week the Partnership also ran 'Drive For Life', an interactive engagement event for young drivers aged 17-25 at Barnsley College.

West Midlands Traffic Police ran education and enforcement events during the week. In addition to issuing educational messages on Twitter, they asked members of the public to get in touch asking what traffic laws they wanted to see enforced in their local area, and inviting them to join them on patrol. Rita from Halesowen joined West Midlands Traffic Police on patrol, educating and reporting seven drivers for speeding, and educating and advising another five.

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