Employer activities 2014

 ARVAL Arval ran a number of events, helping customers, running alcohol & drug awareness sessions, sending daily messages to employees about the risks cyclists, pedestrians and drivers face, and ran a competition linked to cycling safely.

Arval also hosted a safety forum with customers in partnership with Interactive Driving Systems, hearing about great road safety best practice from IDS & Skanska among others.

And also delivered road safety puppet shows into colleges in Swindon & Wiltshire, reaching over 600 students.


Balfour Beatty held nine events around the UK, from Exeter to Glasgow, raising awareness of road worker safety. The events helped raise awareness of the average fatality rate for those maintaining our road network, as one of the highest amongst employment sectors. Over the past ten years, 13 road workers were killed whilst working on motorways and major A roads in England.


Bridgestone Tyres generously donated thousands of high-vis vests to primary schools across the country to help raise awareness of looking out for everyone on the roads. 


CEVA Logistics Ltd staff ran a road safety morning for children at Two Gates Primary School in Tamworth to mark the start of Road Safety Week. The company has also produced a 2015 calendar, made up of road safety images created by the children of CEVA staff, with money raised from the project going to Brake.


Chaucer Direct used Road Safety Week to launch their petition urging David Cameron and Education Secretary Nicky Morgan to add an advanced and compulsory road safety education programme to the secondary school curriculum. To sign the petition click here.
 Clark Staff at Clarke Willmott teamed up with local councillors to run a day of road safety activities and competitions at a local school in Birmingham. Pupils who won the day’s competitions won a range of prizes. 

Clearview Traffic sponsored the setting up of a ‘live crash extrication demonstration’ at the Banbury & Bicester College motorsports campus. Working in partnership with the college, the Bicester and Kidlington fire crews, and the Oxfordshire Road Safety Officers, Clearview Traffic highlighted to young people the very real risks of careless or reckless driving.   


As part of the campaign Cycle Alert ran an Exchanging Places programme, in conjunction with Nestle in York, providing people in the region with information on how they can stay safe on the roads and a the chance to sit in the driver’s seat of a lorry to recognise its blind-spots. 


DHL provided Brake with a free logistics and courier service for launch events, enabling Brake to set up for the week with a minimal hassle. DHL were also able to source a HGV truck to take part in the North East regional media launch. DHL produced Special Road Safety Week action packs for their staff, with posters and activities taking place in DHL offices and depots across the UK.

Eur Ringway Eurovia ran two Beep Beep! Days in the Hertfordshire and North Yorkshire areas helping young children to learn basic road safety lessons. They also gave out reflective bands for the children to keep them safe in the darker evenings and mornings.
Ever Everton in the Community targeted 7 schools across Merseyside and engaged with over 500 children. They ran a series of workshops which involved practical sessions on how to safely cross the road and theory sessions on road signs and hazard spotting. 
fis First Group Greater Manchester took a bus to the heart of Media City in Salford and ran an exchanging places event as one of Brake’s regional media launches. Depots across Yorkshire ran similar event in city centres across Sheffield, Doncaster, York and Rotherham. They also targeted 8 schools across these cities, taking one of their buses to the schools and running Beep Beep days with the children, and ran an open day alongside the Students Union at Leeds University, teaching them the importance of safe inner city travelling. In the run up to the week, depots across South Yorkshire also held tea and toast mornings with their drivers and discussed road safety and emphasised First's commitment to safety and their partnership with the charity.

The Fuel Card Group ran a Bright Day and staff were be targeted with daily road safety messages. This content was shared with customers through websites and via social media as well. 

gist Gist invited schools to each of their 10 participating sites across the UK, to present their National Child Road Safety Programme. The free of charge programme, presented by Gist drivers, teaches children about safety around large vehicles and has already been delivered to 32,000 children.
hill Hilmark Homes ran a bright day at Harley Hall, Greenisland, to encourage contractors and residents to be seen and to adhere to road safety messages around the development. 
hit Hitachi Capital teamed up with Wiltshire Council and The Trowbridge Magazine to run a schools’ competition, designing Road Safety Week banners. Winning entries were printed off, with one banner displayed in the centre of Trowbridge, and one displayed at the winning pupil’s school.
 jet JET helped to raise road safety awareness by rebranding four of their tankers for the duration of Road Safety Week. JET’s four Road Safety Week tankers visited approximately 100 JET forecourts. Jet also ran a social media marketing campaign encouraging the public to spot the tankers with an online competition to win a car safety kit.  


Kwik Fit offered free tyre checks for drivers in all their UK centres to tie in with Road Safety Week, and educated drivers about the importance of properly maintained brakes and their role in ensuring effective stopping distances. Kwik Fit stores across the UK also displayed Road Safety Week posters and other key messages.

LB Licence Bureau worked in partnership with Skanska and Specsavers to run 2Young2Die workshops at Kings Langley Secondary School. They were joined by Hertfordshire Fire and Rescue, who ran a live driver extrication demonstration, showing the potentially devastating consequences of a road crash.


As part of the campaign, MiX Telematics sponsored a number of giant 'Look Out For Each Other' banners around the local area. The company also recently made a road safety presentation to schoolchildren at Marston Green Infants Academy where children were asked to design their own Road Safety Week banner.  


Morrison Utility Services continued their support of Road Safety Week by displaying 3 banners at their offices. They also ran a couple of awareness events at two junior schools in Stevenage. These events involved showing their new cycling awareness DVD in assemblies along with a few fun exercises to engage the kids. They also received Brake and Morrison branded hi-vis jackets.

Watch Morrison Utility Services video about their cycling awareness DVD here:


Murph Murphy sponsored 7 Road Safety Week banners. These were displayed at their offices and depots right across the country. They also held a bright day and encouraged all of their drivers to make the Brake pledge by printing and displaying Pledge commitment sheets acroos their staff canteens. 
NNR NNR Global Logisitcs delivered road safety presentations across the country at three different schools, giving out hi-vis vests, snap bands and other safety equipment. 
Royal Staff at Royal HaskoningDHV went back to the classroom at schools in Birmingham, delivering important and interactive road safety lessons with the children, and just as importantly, with their parents! Royal HaskonignDHV also provided kids and parents with free bike lights, to encourage them to consider cycling to school and to work.  

Skanska ran a range of activities with their staff during the week including free eye tests and advice from Specsavers, in the atrium of their offices at Maple Cross, using beer goggles to simulate drunk driving, and a giant road safety week banner being displayed as a reminder to staff driving in and out of the office. Skanska also joined Licence Bureau in coordinating our hard hitting 2young2die workshops to 500 young children in Hertfordshire.


Spencers Solicitors held an office ‘Bright Day’ where the whole team wore their brightest and most florescent clothing to work, in an effort to raise funds and awareness for the charity. Staff from the firm have also signed up to the ‘Brake Pledge’ in order to help make the roads safer. 
Tad Tadea’s effective transport solutions department offered fleet companies the chance to test out their facilities for free. Throughout the week they gave free simulator demonstrations which helped companies learn more about road safety and what can be done to improve it. 
TBR TBR Global is supporting Glasgow school St Rose of Lima by running Brake’s Look Out For Each Other workshops, providing the parents and pupils at the school with information on how they can stay safe on the roads

Telogis and winter maintenance experts GRITIT produced their top winter driving tips for drivers and facilities and fleet managers. These ‘top ten tips’ were cascaded out amongst their customers, and available on both organisations’ websites.

t T J Transport brought a truck to the South East media launch event of Road Safety Week, which took place in Portsmouth, encouraging members of the public to sit in the cab of the truck to understand blindspots.

Travis Perkins is running a number of different activities throughout the week aimed at engaging their 4,000 drivers. Drivers will be challenged to drive remote control cars while wearing beer goggles and take a quiz on how many units are in alcoholic drinks. Travis Perkins will also be focusing on driver distraction, by using a machine that measures response times to demonstrate the difficulty of having a conversation while trying to concentrate on a primary task.  


United Utilities ran a number of internal awareness events with a different road safety theme each day. They discussed issues such as the importance of vehicle checking, blind spots and driver eyesight. 

VW VolkerWessels UK focused on different road safety issues each day of Road Safety Week. They issued guidance to employees and made additional information available on subjects such as journey planning, bad weather, drink driving and fatigue. Alongside these areas they produced guidance for their drivers which will be used throughout the year.

The WMS Group, with offices in Haddenham (Bucks) and Leeds, are rolling out a national campaign amongst their staff and 3,500 dealerships nationwide to raise vital funds for Brake and address the importance of improving road safety. Activities will typically include purchasing promotional materials, holding charity car washes and bake sales, coordinating sponsored bike rides and displaying materials at each premises.