Road Safety Week kicks off across the UK
The national launch for Road Safety Week took place at Conisborough College in Catford. Students learnt about the science behind distractions from expert Dr Nick Reed from Transport Research Laboratory and about the consequences from the Metropolitan Police. They watched a screening of new Transport for London videos on distractions, and showcased a film they created themselves. They took part in a distraction demonstration using a driving simulator; helping them to see for themselves the impact being distracted by a phone has on driving.
Inspector Dave Osborn, Metropolitan Police, and Lilli Matson, Head of Delivery Planning at Transport for London attended, alongside injured campaigner Imogen Cauthery and bereaved campaigner Nicci Saunders.
The launch was kindly supported by national sponsors Specsavers and Romex.
The campaign was launched at a pedestrianised area in a busy shopping street in Cardiff city centre. Members of the public were engaged on the tune in campaign by Cardiff Council Road Safety Team, South Wales Fire and Rescue Service and South Wales Police, using the Council's road safety demonstration truck and Fire Service's distraction van.
Shoppers were queuing up to have a go on driving simulators, to take the distraction challenge. Using the simulators, the road safety crew were able to show the public the impact that driving on a phone has on reaction times and hazard perception.
Councillor Hinchley from Cardiff Council, Dr Sarah Jones, expert on young drivers from Cardiff University, Phil Pinches, head of road safety for South Wales Fire and Rescue and Inspector Carwyn Evans, from South Wales Police all attended and spoke out to media about the impact of driver distraction.
Road Safety Week in the North West was launched at a daylong event by run by DRIVE 2 LIVE, at the Manchester Fire and Rescue Service Training Centre. Young people age 16–25 watched a crash extrication, to learn about the consequences of taking risks on roads. They went to workshops and screening and even had a go on driving simulator provided by Greater Manchester Fire and Rescue Service. Wayne Shields, Area Manager of Prevention from Manchester Fire and Rescue Service attended to speak about the impact of distraction at the wheel.
The launch was kindly sponsored by Post Office.
Road Safety Week Northern Ireland was launched at Newtownbreda High School in Belfast by 17-18 year old students who took part in a Too young to die workshop. The workshop, led by bereaved dad and Brake 'too young to die' ambassador Tony Davison, engaged students on the dangers of driver distractions and importance of staying safe on roads.
The launch was kindly sponsored by Wilson Nesbitt Solicitors.
The campaign was launched at Newcastle University by students and staff members. Road Respect, the road safety partnership for the North East, engaged students in interactive activities demonstrating the dangers of distractions outside the Students' Union. And academics Dr Amy Guo and Professor Phil Blythe showcased the University's DriveLab, and spoke about their new research into driver distraction.
Tyne and Wear Fire and Rescue Service and Northumbria Police were in attendance, alongside bereaved campaigners Kelly Pattinson and her daughter Caitlin Ward.
Road Safety Week in Yorkshire kicked off with activities aimed at educating students about driver distractions at Leeds University. West Yorkshire Fire and Rescue Service held a crash extrication outside the Students Union, which had a big impact on everyone. Professor Oliver Carsten from the University's Institute for Transport Studies attended to speak about the impact distraction has on safe driving and demonstrated this on the University's driving simulator.
Ian Bitcon, Area Manager for West Yorkshire Fire and Rescue and Cllr Richard Lewis from Leeds City Council attended.
The launch was kindly sponsored by Arco.
The launch of Road Safety Week in Scotland was held at Heriot-Watt University in Edinburgh. Resident distractions expert Dr Terry Lansdown led a live experiment to demonstrate the impact of distraction to a group of students using a driving simulator and eye tracking technology.
Police Scotland ran a week of heightened enforcement action on mobile phones to coincide with Road Safety Week this year. Inspector Andy Amour attended the launch to talk to students and media about distraction at the wheel.
The launch was kindly sponsored by Digby Brown Solicitors.
The Lifeskills Centre in Bristol hosted this years' launch of Road Safety Week in the South West. Avon and Somerset Police led a workshop with young people about driver distraction, using a driver simulator to show them the impact of using a phone at the wheel. Children from Crossways Junior School visited the centre to learn about road safety and the importance of everyone staying focused, using an indoor streetscape.
Bereaved campaigners Janet and Adrian Garland attended. The launch was kindly sponsored by ARI Fleet UK.