Coordinated by Brake Aviva Support think

Emergency services and local authority activities 2013

Here are a few of the ways emergency services and local authorities got involved in Road Safety Week 2013.

Northumbria PoliceOn the evening of 20 November, Northumbria Police hosted a road safety event at The Sage in Gateshead. The event was the culmination of partnership work with schools across the region who produced short films and plays on a range of key road safety issues and marked the launch of a new regional initiative called Road Sense Common Sense. The event was also supported by Brake volunteers Karon Hylton and Violet Atkinson and was attended by local councillors and emergency services. Find out more about the campaign and view the students' videos.

West MidWest Midlands Police ran a week of awareness-raising and enforcement activities, beginning with a launch at Frankley Services on the M5 to promote the 'tune in to road safety' message to drivers with a giant A-frame trailer. The launch was attended by Shadow Transport Minister Richard Burden MP (see picture, right). Their daily campaigns focussed on a range of issues, including speeding, drink driving, seat belt use and street racing.


The Safer Gloucester Partnership organised a public event in Kings Square in the city centre on the evening of Friday 22 November, aimed at engaging people in issues around drink and drug driving through fun, interactive activities. People attending on the evening were able to drive an electric go-kart in a supervised setting whilst wearing 'beer goggles', and also take part in a variety of games, quizzes and demonstrations highlighting how drinking can impair reactions and judgement. The evening was supported by a host of local businesses.

TowerHamletsTower Hamlets Council ran an educational event for motorcycle and scooter riders with the help of an array of other road safety professionals. Motorcyclists were provided with vital information on how to become a safer rider through improving hazard awareness skills, riding skills and motorbike maintenance skills. Over 200 motorcyclists and scooter riders were given safety and riding skills advice on their commute home along the busy A11 in Mile End on Wednesday 20 November.

Kent Fire and Rescue Service crews ran a range of activities and demonstrations across the county. They visited colleges, schools and university campuses, as well as holding events outside supermarkets and shopping precincts. They asked people to identify their positive and negative driving behaviours to highlight the risks they may be taking and to encourage them to act more responsibly on the road.

GloucestershireGloucestershire Road Safety Partnership held practical road safety sessions on the theme of distractions with 90 pupils from Cheltenham's St James Primary School at SkillZONE, a state-of-the-art safety education centre. Groups were taught about catching a bus or travelling in a car safely and to think about common distractions, such as listening to music or using a phone while walking and riding a bike.

Sussex Police and East Sussex Fire and Rescue Service teamed up for a number of public events, offering advice to local residents and talking about the common causes of road collisions, including distraction for both drivers and pedestrians, driving under the influence of alcohol and drugs, speeding and not wearing a seatbelt. Police also ran a week-long enforcement campaign focussing on drivers using mobiles at the wheel.

sy safer Roads PartnershipSouth Yorkshire Safer Roads Partnership visited shopping centres (see picture, right), supermarkets and public locations across the county to provide information and advice on a range of road safety issues including distractions and winter driving. Throughout the week the team spoke to thousands of local residents.

Cumbria Fire and Rescue Service ran several road safety roadshows across the county, including crash extrication demonstrations. They also held awareness training and workshops with local schools and colleges, offered advice to shoppers at a local supermarket and performed vehicle checks.

Merseyside Fire and Rescue Service joined forces with British Touring Car Championship driver James Cole and speed reduction campaigners The 20 Effect to highlight dangers and risks to drivers at an event in Clayton Square, Liverpool city centre, on November 20. More than 250 people were spoken to during the event which included toy vehicles with the number "20" on for children to play on. Volunteers from the Prince's Trust Team programme, run by Merseyside Fire & Rescue Service, acted as casualties in an extrication demonstration.

HampshireRPUHampshire Constabulary's Roads Policing Unit were loaned a bus by Stagecoach to use as a covert observation platform which was supported with marked police vehicles. The bus travelled through Portsmouth and videoed any offences on the roads and police issued advice or tickets to motorists.

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