Coordinated by Brake  spons spec savers Support think

Educator and community activities 2013

Here are a few of the ways community groups, schools, nurseries, colleges and individuals got involved in Road Safety Week 2013.

HalfMoonTheatreThe Half Moon Theatre Company teamed up with Tower Hamlets road safety team to tour their road safety production, 'More Important Things' around secondary schools in the borough. The production, developed with Year 7s at Bethnal Green Academy, explores the consequences of a teenager being distracted on the road. Find out more here.

The Bridgwater Way, a project to transform travel in the town by making cycling and walking easier and safer, offered free maintenance and servicing to cyclists throughout the week to help make them and their cycles safer when out and about.

Manchester-based designer Bryony Moore generously supported St Matthews CE Primary School in running a Bright Day to highlight the issue of being seen when out and about. Bryony kindly provided several of her own fun hi-viz vests to be presented as prizes for a poster competition. To view her designs and find out more about her 'On The Bright Side' range of hi-viz designs, visit

Exeter City02Exeter City Football Club backed Brake's 'tune in to road safety' message. Pictured right is first team manager Paul Tisdale giving the thumbs down to Director of Football Steve Perryman to highlight the importance of not using mobiles at the wheel. Watch Manager, Mickey Turner from Devon and Somerset Fire & Rescue Service and Police Constable Nick Taylor from Devon & Cornwall Constabulary have spent considerable time educating the young players within Exeter City FC on the dangers of this practice. They have been supported by local driving instructor Paul Whittaker who heavily supports this cause and reinforces the message with all of his students.

PaulerspuryChildren at Paulerspury Primary School in Northamptonshire took part in a fun-packed Beep Beep! Day on the Friday of Road Safety Week, and were visited by Brake's mascot Zak the Zebra. There were competitions, quizzes and games, including an exercise on pedestrian distractions, and Northamptonshire Police gave an assembly and set up a speed trap in the school playground for kids to run through to help raise awareness about why drivers should slow down around schools and why children need to be careful when out and about near roads. The event was organised and run by local company Road Angel and Northamptonshire Police.

Helen Andrews

Helen Andrews from Redditch raised funds to buy a giant road safety banner urging drivers to slow down and keep their full attention on the road, in memory of her brother Nick who was tragically killed in a crash in February 2005. The banner was displayed throughout the week on the A435 Birmingham Road and Helen has also continued to raise funds for Brake with the support of family and friends.

directlineA team of claims inspectors from Direct Line Group paid a visit to Cottam Primary School in Preston during Road Safety Week. They were joined by the Churchill dog for a fun, interactive Beep Beep! Day with the team helping to plan and take part in activities aimed at teaching road safety basics to the children. A great day was had by all!

Baldernock Community Council in East Dunbartonshire supported Road Safety Week by running a campaign to encourage drivers to slow down while travelling through their rural community. Local residents, including local councillor Anne McNair, gathered outside Baldernock Church with a giant banner asking people to drive slowly. Many residents have noted the speed with which traffic passes through the parish and put their weight behind the campaign.

Royal Mail MancStaff from Royal Mail's Vehicle Operating Centre in Manchester visited Gorse Hall Primary School in Stalybridge during Road Safety Week, accompanied by Postman Pat! They helped to educate children on road safety basics and spread messages to staff and parents, and also provided hi-viz beanie hats for the kids. Royal Mail also shared the distractions message with their own drivers by putting up posters and running road safety quizzes in their offices.

Broadclyst Traffic Group in Devon ran a speedwatch exercise in the village and also visited local primary and secondary schools with the local fire service media bus to deliver road safety messages. They also displayed a variety of A3 road safety posters at locations across the village to encourage drivers to both slow down and avoid distractions at the wheel. On Thursday 21 November, in conjunction with Devon and Cornwall Police and Devon and Somerset Fire Services, speeding motorists were interviewed and videoed by pupils at Broadclyst Primary School. The exercise was also repeated with students from Clyst Vale Community College.

DriveToEnsureGreen Cross Code Man Dave Prowse joined students at Tunbridge Wells Grammar School for Boys at the start of Road Safety Week, supporting road safety initiative Drive to Ensure. Drive to Ensure teamed up with local partners to deliver interactive sessions with groups of young people on key road safety issues. During Road Safety Week their team ran a range of educational and awareness-raising activities, workshops with schools in Kent and SE London, and the team also took part in quizzes and fundraising activities.

YsgolChildren at Ysgol Corn Hir Llangefni in Anglesey made car stickers highlighting the dangers of using a mobile phone in the car, to take home to stick on their parents car dashboard. They were supported on the day by local road safety advisor Bethan Parry.


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