Coordinated by Brake Aviva Support think

Companies get involved in RSW11

FedEx Express, additional sponsors for Road Safety Week 2011, worked with schools to educate children about road safety.  Staff from FedEx Express visited schools with one of the company’s trucks, and children were given the opportunity to sit in the driver’s seat in the cab.  This demonstration helped to raise awareness about the existence of drivers’ blind spots, and the need for children to take care when walking by the road side.  FedEx Express also raised road safety awareness internally, providing all couriers with briefings on the vital messages that Brake is promoting during road safety week, and also providing all staff with tyre tread indicators free of charge.


 

Adactus Housing organised a Bright Day for Brake.  Staff at Adactus Housing went to work wearing crazily bright clothes to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas.  Adactus Housing also raised awareness about road safety to staff through various poster displays and by handing out educational leaflets to staff on a variety of topics.

Allied Bakeries organised a series of activities to raise road safety awareness amongst staff.  Activities involved all staff members, including those who don’t drive as a part of their role, and included road safety quizzes and competitions.  All staff were encouraged to take Brake’s ‘Pledge’, making a personal commitment to driving safely on the roads, within speed limits, without alcohol, and wearing a seat belt. 

Arval ran a series of road safety activities throughout the Week.  These activities included a road safety workshop for staff on Monday, Arval’s 5th Annual Road Safety quiz for over 60 year 11 pupils from schools in Swindon on Tuesday, and educational workshops for staff throughout the rest of the Week. 

 BAE based in ran a poster competition for local children.  Children were asked to design a poster that conveyed a crucial road safety message.  The posters were used within BAE to educate drivers and help keep them safe on the road. 

Balfour Beatty Plant & Fleet Services ran a series of Beep Beep! Days in partnership with local primary schools.  Beep Beep days raise awareness about road safety to pre-school children and help save little lives through easy, fun road safety activities.  Balfour Beatty Plant & Fleet Services’ work is crucial in conveying important messages to young children about staying safe by the roadside.  Nobby Clarke, an ex-policeman who now works as the company’s road safety expert, delivered a range of road safety awareness sessions.  Children took part in an array of fun activities, such as singing road safety songs and baking traffic light cakes. Children were sponsored to take part in the days to raise crucial funds that were put towards Brake’s work supporting families bereaved by road crashes. 

British Telecommunications reaffirmed its commitment to community road safety by re-launching its Family and Friends Road Safety program, now in its 6th year of operation.  BT asked staff to take road safety home with them, and to engage their family (including brothers, children, sisters, friends, husbands, nannies, partners, sons, daughters, spouses and wives) in driving safely at all times.

Coca Cola visited primary schools with HGV vehicles to highlighting drivers’ blind spots and teaching children how to be safe around large vehicles.  Additionally, On Monday 21st November, Coca Cola visited a secondary high school to deliver a road safety presentation to young people to help keep them safe on the road. 

Colas ran a full week of road safety activities within Portsmouth.  On Monday 21st to Thursday 24th November, Colas supported the local PCC road safety team by running activities in local schools.  On Friday 25th November, Colas branded and displayed vehicles that promoted vital life-saving road safety messages.  Additionally, Colas sponsored a road safety banner was on display in the centre of Portsmouth promoting Road Safety Week.

DHL Supply Chain and Bassetlaw District Council held two hard hitting road safety awareness presentations at Harworth and Bircotes Town Hall on Friday 25th November. The presentations were delivered by Peter Denton, DHL’s North East Regional Training Coordinator and Brake Volunteer.

Driving theory 4 all held a dress down day and encourage other companies from their local business park to also take part. As well as a dress down day, they also held a bake sale and sold cakes to raise funds for Brake.  The cakes were in a room that also included road safety posters and staff advising visitors about key road safety messages.

Finning UK Ltd launched their partnership with the Brake  during national Road Safety Week.  Additionally, they asked all 2,000 company drivers to sign Brake’s Pledge2DriveSafely, which provides six golden rules for driving safely, including staying within speed limits and not driving while tired or under the influence of drugs and alcohol. 

Ford Retail - To coincide with the darker mornings and evenings in November, 30 Ford Retail dealerships across the UK supported got involved in the Week to help children stay safe throughout the winter months. Dealerships visited a local primary school to give a 20 minute road safety talk, promote the Week and provide each child with a reflective ‘wrist snap’ to help keep them visible in the dark. 

GE Capital coordinated activities and advised employees during a road safety day within the Week.  Additionally, staff from GE Capital also visited a secondary school and delivered a presentation about how to stay safe as a young pedestrian and road user.


Goodmans Law staged a road safety event for students at St.Wilfrids High School in Sefton.   Merseyside Police and Merseyside Fire and Rescue joined the firm to stage a mock extrication at St Wilfrids School to raise awareness to young people about the importance of road safety.  They encouraged businesses in the area to run Bright days and encouraged young people to create road safety videos to raise awareness about the Week to their peers. 

Inchcape Fleet Solutions, donated over £5,000 to Brake during the Week.  The money was raised by 12 members of staff at Inchcape Fleet Solutions, who completed the notoriously difficult 3-Peaks challenge, walking for over 20 hours to climb Ben Nevis, Scafell Pike and Snowden.  All funds donated will support Brake’s crucial work with families bereaved by road crashes.

Licence Bureau Ltd, ran a Bright Day for Brake and staff wore crazily bright clothes to work to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas. Licence Bureau also launched a year long campaign in support of Brake during the Week.  The organisation will be working closely alongside over 1,500 clients to support Brake’s crucial work spreading road safety best practise throughout the fleet industry, and has also committed to becoming one of Brake’s Corporate Partners, providing funds to support the charity’s work with families bereaved by road crashes.

Mobile Doctors ran a Bright Day for Brake and staff went to work wearing crazily bright clothes to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas. Staff also took part in a range of road safety quizzes throughout the day, with prizes awarded to the winners. 

Morrison Utility Services, displaying several Giant Road Safety Week banners at three of their key sites in public locations across the UK. In conjunction with Brake they have also designed and distributed a Road Safety Week campaign poster including their strapline: "Suppose it had been a child?" alongside a hard-hitting image. These posters were displayed prominently at over 85 Morrison Utility Services offices and depot locations across the UK ensuring that their 3,000 employees are educated about road safety during the Week.  The poster campaign was also included in their company newsletter which is distributed to a circulation list of around 5,000 recipients. The poster campaign will precede further Road Safety training including distribution of campaign material and pictorial Tool Box Talks to highlight winter driving issues.

Peak Performance, ran a Bright Day for Brake and staff went to work wearing crazily bright clothes to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas.  In addition, Tracey Speke, Business Development Manager at Peak Performance, washed cars to raise money for the charity.  Every penny raised will be put towards Brake’s work supporting families bereaved in road crashes. Additionally, Peak Performance incorporated road safety within their training events for clients.  The organisation pooled resources with the Trafford Road Safety Team, and provided useful ‘driving for work’ guides to all delegates who attended training events during the Week.

Recognition Express ran a ‘Design a Road Safety Banner’ competition for schools across the UK on the themes of ’20 is Plenty’, ‘Please Drive Safely’ and ‘Kids Say Slow Down’. Over 8000 entries were received and there were 12 regional winners. Recognition Express presented each winning school with a full-size printed banner of their design to display outside their school and 300 high visibility drawstring bags. 

Ringway donated £4,000 to Brake, which was raised through the organisation’s ‘Drive for Life’ competition.  The competition has been running throughout 2011, and has challenged staff to save safe behind the wheel. Ringway invited a Brake member of staff to speak at a training event being held during the Week, to raise awareness internally about the importance of driving safely.

RSA and MORE TH>N ran range of local community activities throughout the Week.  A free dog collar blinker or reflective cat collar was given out with every new MORE TH>N pet insurance policy sold during the Week.  Members of staff also gave out high visibility cycling belts in Manchester and Peterborough and special high visibility dog vests in Henley and Horsham.  As part of a year long programme, the company also worked with the Child Safety Education Foundation to host road safety visits in three primary schools in Liverpool, Manchester and Halifax.

RTR UK got involved in the Week by holding a fundraising event.  The event, involved a live 80’s band, giant scalextrics, magicians, and a charity casino, with all funds donated to Brake.  The auction raised over £6,000, and these funds are crucial in supporting Brake’s work with families bereaved by road crashes.

Sainsburys Car Insurance organised a Bright Day for Brake.  Staff at Sainsburys Car Insurance turned up for work wearing crazily bright clothes to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas.  Staff also took part in a range of road safety quizzes throughout the day, with prizes awarded to the winners.

Sims Metal Management took one of their HGVs into a local primary school. The children were given the opportunity to climb in and out of the cab and to sit in the driver’s seat allowing them to experience and understand how large the vehicle is.  The activity will help children to understand drivers’ blindspots, to help keep them safe when crossing the road.

The Southern Driving Instructor Association held a CPD event on Thursday 24th November.  Guests at the event included a police driver trainer and a representative from the local fire service.  During the event, The Southern Driving Instructor Association ran a raffle for Brake and every penny raised will be put towards its work supporting families affected by road crashes. 

Stay Safe Driving School gave young learner drivers Brake’s 2young2die DVD during Week.  The DVD comprises a series of interviews with families who have been bereaved or affected by road crashes.  Young people were encouraged to view the 2young2die DVD as part of the process of learning to drive, to help them learn vital, road safety messages and to help them stay safe on the road. 

Stephensons Solicitors LLP visited two local primary schools to deliver Brake presentations to 7-11 year olds to increase their awareness or road safety.  The one hour sessions with almost 150 school children highlighted how children can stay safe while using public transport and walking to and from school.  The children were also invited to design their own road safety themed poster.

Suttons Transport ran a series of road safety workshops for staff.  The hard hitting workshops focused on the devastation that large HGV vehicles can cause when driven badly.  Suttons Transport promoted key road safety messages, such as the need to drive within the speed limits, without alcohol, and with seatbelts buckled at all times.

VIVA Beverages raised awareness about the dangers of driving tired.  Staff from VIVA Beverages attended garage forecourts across the UK to highlighting the alarming number of crashes that occur as a result of driver tiredness, as well as providing helpful tips and free resources to help drivers stay safe.  VIVA Beverages and Brake also announce a new fundraising project during the Week, called Wake Up For Work, which will run throughout 2012.  The project will involve companies from across the UK, inviting staff to go to work in their pyjamas to raise awareness about the dangers of driving tired and to raise vital funds for Brake.

Wales and West Housing Association ran a Bright Day for Brake.  Staff at Wales and West Housing Association turned up to work wearing crazily bright clothes to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas.  Staff also took part in a range of road safety quizzes and computer driving game competitions throughout the day, with prizes awarded to the winners. 

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