Coordinated by Brake Aviva Support think

Emergency services and Local Authorities get involved in RSW11

London Fire Brigade and London Ambulance Service worked in partnership to deliver a hard-hitting crash extrication demonstration and Brake's 2Young2Die presentation to young people from City and Islington College, North London. Celebrity Craig Vye, from the soap Hollyoaks, and a student from the college, were cut out of cars in the demonstration, which gave the perspective of emergency services who are first on the scene.

Humberside Police demonstrated the effect of alcohol on driving with the help of rally driver Martyn Bell. Martyn became intoxicated under controlled conditions and repeatedly drove a car towards a mock wall, swerving at the last minute to avoid impact. As he became more intoxicated, the effect of the alcohol on his reaction times was evident as he failed to negotiate the turns and hit the wall.

Hampshire Constabulary’s Roads Policing Unit carried out targeted patrols throughout the week, addressing key issues facing young drivers such as seatbelts and driving the morning after consuming alcohol or drugs.

South Wales Fire and Rescue Service ran a week of activities at local colleges. Included in the program was their Fire Cruize Car, a Ford Focus ST, which has been identified as a popular vehicle with local ‘boy racers’. Using the car as an ice breaker, the Fire Service engaged with this target group and worked to increase their knowledge of the consequences of dangerous driving behaviour.

West Yorkshire Fire & Rescue Service ran road safety road shows across the region sharing the personal experiences of emergency services personnel of dealing with road crashes and a bereaved Brake volunteer. The shows used engaging visual and audio materials as well as live performances from Leeds University students, to get the message across.

Leicestershire Fire & Rescue Service set up road safety displays at local supermarkets and motorway services stations.  

Wiltshire Fire and Rescue Service worked in partnership with Wiltshire Council and Wiltshire Constabulary to deliver their hard-hitting 'Safe Drive, Stay Alive' roadshow in different locations around Wiltshire during the week.

Banbridge District Policing Partnership worked in conjunction with AllStateNI and REACT Ltd to launch their YPAD program for young drivers. Students played Wii driving games whilst attempting to text, to demonstrate the distracting effect of texting at the wheel.

Norfolk Constabulary, Norfolk County Council and Norfolk Fire and Rescue Service held a powerful presentation to students at Norwich City College, followed by a week of activities for young people at Fire stations around the area.

The West Yorkshire Safer Camera Partnership targeted static and mobile camera enforcement in Calderdale and ‘SID’ the Speed Indicator Device van was out and about doing checks on speeds.

Calderdale Council held a week of events in partnership with the NHS, Highways Agency and emergency services, including an ‘emergency services demonstration day’ at Halifax Piece Hall.

Featherstone & District Road Safety Committee set up a road safety stall with the help of local children at their local Christmas lights switch on event. They also sent out road safety emails, and fundraised for Brake during the Week.

Cheshire West and Chester Council delivered ‘2young2die’ workshops in schools across the area and showed students a DVD recording of Tamsin Cook talking frankly about her brother’s death in a road crash and how it has affected her family.

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