Coordinated by Brake Aviva Support think

Communities get involved in RSW!

Every year lots of local authorities, community groups and volunteers run events during Road Safety Week. Take a look at the case studies below to see some of the fantastic activities that people have run to join in with Road Safety Week!


Calderdale Council
 joined forces with local emergency services, the NHS, Highways Agency, the West Yorkshire Safety Camera Partnership, local businesses and schools in Road Safety Week. Each day of the week had a different road safety theme and activities included speaking to drivers at petrol stations about road safety and free winter checks on vehicles.

Leeds City Council worked with local police and held a day of activities on the theme of speed at Shakespeare Primary School. Older children at the school conducted roadside surveys with police and their Speed Indication Device (SID), pulling over drivers who exceeded the speed limit to offer advice.

Middlesbrough Council worked with pupils from Linthorpe Primary School to start works to implement a 20mph zone around the school and make improvements to the zebra crossing outside.

Oxfordshire Injury Minimization Programme for Schools (IMPS) works with over 200 schools every year, using resources linked to the curriculum to help 10 and 11 year olds learn about keeping themselves and others safe and healthy, including learning about road safety.

SureStart South Armagh ran a road and car safety information session with their Just4Dads group focusing on correctly fitting a car seat.

Cricklade, Wootton Bassett and Malmesbury Children’s Centre arranged for the local council’s Road Safety Officers to speak to parents about road safety, and took some of the children on a walk with the lollipop person to practice safely crossing the road.

Royal Air Force Leeming held a range of activities including an extrication demonstration, a presentation of child car seat fitting at the nursery, a presentation on the importance of seatbelts at the primary school and presentations to personnel on the dangers of speeding, drink driving etc.

Rotherham Youth Offending Service ran an ‘On 4 Wheelz’ road safety session, facilitated by the local police and council road safety officer as well as the youth offending service. The session raised awareness of the risks young people face on the roads as drivers and passengers

2Young2Die Ambassador Rob Fyffe held various 2Young2Die workshops around Road Safety Week.

Kent County Council gave road safety presentations at local schools and youth organisations, provided reflectors to local school children, and gave out road safety information in the local community at libraries.

Sarah Gough ran a media campaign to get a pedestrian crossing installed in her local community.  

SureStart BHT set up a road safety display in their reception area and provided information on choosing and properly fitting child car seats.

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