Coordinated by Brake Aviva Support think

Police forces - get involved!

Police forces are ideally placed to deliver powerful road safety messages within their communities, through enforcement programmes, public events, awareness-raising campaigns and initiatives with schools and colleges. Road Safety Week is an ideal time to run road safety activities, and the participation of police forces has helped to make the Week a continued success over the years.

Register today for your online action pack of tips, ideas and downloadable Road Safety Week resources.

Below are five easy ways that police forces can benefit from involvement in the Week, and support Brake's work to improve road safety in the UK:

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Work with the media

Road Safety Week is an ideal time to get heightened media coverage for your enforcement campaigns or their results, or any education initiative in which you are involved.

Brake also coordinates regional media launches in major cities - call us on 01484 559909 to find out about our launch event plans and how we can work together.

Schedule heightened enforcement checks on this year's RSW theme

In previous years, participating police forces have run enforcement checks tying in with the RSW theme.
As this year's theme is Speed Down Save Lives, it's an ideal opportunity to focus on speed enforcement and the need for drivers to stay within speed limits.

Display a giant Road Safety Week banner

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Raise awareness in your community by sponsoring a giant Road Safety Week banner (5m x 1m). Banners include your logo and a message chosen by you from a list of options. You can display the banner on your station, or any other prominent local building (such as a university, train station or town hall), which Brake can arrange. See last year's designs here and contact us on This email address is being protected from spambots. You need JavaScript enabled to view it. for more details of this year's designs.

Run partnership community awareness activities

llanharanPrimary112smUse our flagship national event to work with your partners to deliver community awareness activities: demonstrate the dangers of drink-driving or speeding with a town-centre roadshow; work with a local haulage company to demonstrate truck blind spots to cyclists; or tour schools to talk about staying safe on roads. Your local council, fire service, schools and colleges may be planning to get involved in Road Safety Week too, so it's a great chance to work together and pool resources.

Organise a fun fundraiser for Brake

Hold a social event for officers and their families in aid of Brake's helpline, which supports families bereaved and injured in road crashes. Organise a karaoke night, a dinner, or even a road safety quiz with questions from the Highway Code and charge an entrance fee in aid of Brake. Contact Lisa on 01484 683294, email This email address is being protected from spambots. You need JavaScript enabled to view it. or view more fab fundraising ideas here.

“Road Safety Week gives us a fantastic opportunity to shout loud and proud about improving behaviour and standards on our roads, and get life-saving messages across to communities.”Alan Jones, chairman of the Police Federation’s national roads policing

Tell us about it

Whatever you're planning for Road Safety Week, please tell us about it by completing our online registration form. This helps us assess the impact of the Week, and we may also be able to offer you extra support with your initiative, such as helping you get more media coverage.

Read about what road safety professionals did for Road Safety Week in 2016.

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