Coordinated by Brake Aviva Support think

Fire services - get involved!

Fire services witness first-hand the terrible aftermath of road crashes. They are extremely well-placed to communicate powerful messages about the importance of using roads safely. Many fire services already run road safety educational initiatives. Road Safety Week is an ideal time to make these part of a national event, gaining valuable media coverage and raising funds for Brake at the same time.

Below are some easy ways you can get involved in Road Safety Week and save lives on the road.

To get your online RSW action pack of tips, ideas and downloadable resources, register today!

DeanFirminsm“Road Safety Week provides a fantastic platform for emergency services to reach key audiences and deliver life-saving messages. We’d encourage any fire service to take advantage of the opportunities provided by the Week to kick-start road safety initiatives in their local communities.”Dean Firmin from Kent Fire & Rescue Service

Run awareness-raising ‘crash extrications’ and raise funds for Brake

Arval CrashExtrication 2smInvite students from local secondary schools or colleges, or members of the public, to watch mock crash extrications in Road Safety Week, while you explain the consequences of dangerous driving.

You could run your crash extrication as a fundraiser for Brake, as well as an educational exercise. Ask people watching to sign the Brake Pledge while you ‘bucket shake’ for donations. Issue a press release to local media to spread the message further.

Sponsor a giant Road Safety Week banner

Raise awareness about road safety in your local community by sponsoring a giant Road Safety Week banner (5m x 1m). Banners include your logo and a message chosen by you from a list of options. You can display the banner on your station, or on another prominent local building (such as a university, train station or town hall), which Brake can arrange. View last year's banners and email This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.

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Organise a fun fundraiser for Brake

Hold a social event at your station or a community venue to raise funds for Brake's helpline, which supports families bereaved and injured in road crashes. Organise a karaoke night, a dinner, or even a road safety quiz with questions from the Highway Code. Charge an entrance fee in aid of Brake. Contact Lisa on 01484 683294, email This email address is being protected from spambots. You need JavaScript enabled to view it., or view more fundraising ideas here.

Tell us about it

Whatever you’re planning for Road Safety Week, please tell us about it by completing our online registration form. This helps us assess the impact of the Week, and we may also be able to offer you additional support, such as helping you achieve media coverage.

Martin Dowle2sm“Cheshire Fire and Rescue Service has become extremely involved with this unique event. Fire-fighters, as the people who rescue and deal with the daily carnage of road crashes, are ideally placed to deliver the road-safety message. We are respected and valued by all age and ethnic groups in society and present a credible ‘role model’ that today’s youth can aspire to. I encourage all fire services and organisations to get involved with Brake and Road Safety Week and to work together to reduce the devastation of death and injury on our roads.”Martin Dowle, from Cheshire Fire and Rescue Service

Read about what road safety professionals did for Road Safety Week in 2016.

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