Coordinated by BrakeDevittFord  Support think

Fire services - get involved!

Fire services witness first-hand the terrible aftermath of road crashes. They are extremely well-placed to communicate powerful messages about the importance of using roads safely. Many fire services already run road safety educational initiatives. Road Safety Week is an ideal time to make these part of a national event, gaining valuable media coverage and raising funds for Brake at the same time.

Below are some easy ways you can get involved in Road Safety Week and save lives on the road.

To get your online RSW action pack of tips, ideas and downloadable resources, register today!

sean bone knell"Road Safety Week provides a fantastic opportunity for emergency services to reach key audiences and deliver life-saving messages. As the National Fire Chiefs Council lead officer for road safety I would encourage all fire and rescue services to sign up and take advantage of the opportunities provided during this national week promoting road safety initiatives in their local communities.”Sean Bone-Knell, lead officer for road safety, National Fire Chiefs Council (NFCC)

Run a life-saving training course

RSW18 biker down logoBiker Down! is a free first aid course run by fire and rescure services for motorcyclists. Many motorbike riders travel in groups or pairs and are therefore likely to be the first person on the scene of a crash involving a biker. The training includes three modules that cover incident scene management, casualty care and how to be seen when riding.

This Road Safety Week, Biker Down! teams across the UK will run training courses. To find out more or to start your own Biker Down! event contact Jim Sanderson from Kent Fire & Rescue Service at This email address is being protected from spambots. You need JavaScript enabled to view it..

Why not: run the training course as a fundraiser for Brake? As it is free for bikers to attend, why not ask for donations or have a collection tub on the day for loose change? The money will help Brake support families who have been bereaved or injured in crashes and campaign for safer roads.

Run awareness-raising events

Arval CrashExtrication 2smWhen it comes to running large scale demonstrations and events, fire and rescue services excel. You can use Road Safety Week to hold mock crash extrications to raise awareness about the dangers faces on roads and explain the consequences of dangerous driving.

Why not: Ask people watching to sign the Brake Pledge while you ‘bucket shake’ for donations. You can issue a press release to local media to spread the message further. A template PR will be in your action pack.

Display a giant Road Safety Week banner

RSW18 banner widget3Raise awareness about road safety in your local community by sponsoring a giant Road Safety Week banner (5m x 1m). Banners include your logo and a message chosen by you from a list of options. You can display the banner on your station, or on another prominent local building (such as a university, train station or town hall).

For more information and to see this year's Bike Smart designs, see our banners page.

Why not: team up with other road safety professionals and split the cost? Most designs have plenty of room for partner organisation logos too and you can display them at various sites.

Be a Road Safety Superhero

RSW18 superheroes

The life-saving work you carry out on a daily basis already makes you a superhero, so why not dress like one? Team up with Brake's Pledge Squad and dress as your favourite superhero to raise money for Brake. Whether you put on a character t-shirt or a full costume, with your support, we can create a world of zero deaths or serious injuries on our roads.

To find out more and to get free resources to run a Road Safety Superhero Day visit our fundraising page.

Make some noise

Whatever you’re planning for Road Safety Week, make sure you let others know about it! There will be plenty of graphics and tools for social media in your action pack, but also use our we're taking part (yn Gymraeg) and we ♥ Road Safety (yn Gymraeg) posters to start the conversations now.

Also, please tell us about it by completing our online registration form. This helps us assess the impact of the Week, and we may also be able to offer you additional support, such as helping you achieve media coverage.

Why not: promote participation to colleagues, local groups and educators by using our e-flyers? You can use these on social media or through bulletins too. You can also print them off and put them on display.
Download: get involved poster (yn Gymraeg); educator poster  (yn Gymraeg); road safety professional poster.


Read about what fire services did for Road Safety Week in 2017 and 2016.

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