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Theme announced for UK Road Safety Week 2019

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Thursday 30 May 2019
 
The theme for Road Safety Week 2019 has been announced as ‘Step up for Safe Streets’. Taking place between 18-24 November and coordinated by road safety charity Brake, the Week will encourage everyone to ‘step up’ and learn about, shout about and celebrate the design-led solutions that can enable everyone to get around in safe and healthy ways, every day.
 
Every 20 minutes, someone is killed or seriously injured on a British road, yet each of these tragedies is preventable [1]. Road Safety Week 2019 will share how a focus on design can stop human error from causing death or serious injury on the roads, can encourage walking and cycling, and can make sure that the air is clean, helping keep everyone safe, fit and healthy.
 
The week-long campaign will encourage everyone to ‘step up’ and play a part in the creation of a safe and healthy future in the following ways:
 
  • Everyone can step up by pledging to use roads safely, minimise vehicle use and shout out for design-led solutions.
  • Schools can help young people step up and learn how to create a safe and healthy future and shout out for change.
  • Organisations can step up their policies and procedures to ensure they choose design-led solutions.
  • Emergency service professionals can step up to highlight their vital role in helping keep us safe.
  • Policy-makers can step up by developing and mandating proven design-led solutions.
Brake’s efforts for Road Safety Week will be supported through working with campaigners, community groups, road safety professionals, companies and schools - who can now register for a free action pack via www.roadsafetyweek.org.uk - and by funding from the Department for Transport.
 
Joshua Harris, director of campaigns for Brake, the road safety charity, said:
 
“Road Safety Week provides a unique opportunity, every year, to focus the public, organisations and policy-makers’ attention on the importance of road safety. With someone being killed or seriously injury on a British road every 20 minutes, each one a preventable tragedy, there is still huge progress to be made.
 
“We believe that it is everyone’s human right to be able to get around in a safe and healthy way every day. That is why this year, from 18-24 November, we want everyone to “Step up for Safe Streets” and learn about, shout about and celebrate the amazing design-led solutions that can help us create a safe and healthy future for all.”
 
ENDS
 
Notes to editors:
 
 
About Brake
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
 
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
 
Road Safety Week
 
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2019 takes place 18-24 November, with support from the Department for Transport.

Tags: road safety week, safe streets

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