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Specsavers announced as headline sponsor of UK Road Safety Week 2019

News from Brake

Specsavers has partnered with road safety charity Brake to sponsor UK Road Safety Week 2019.

This year, Road Safety Week will take place between 18-24 November and will focus on the theme of ‘Step up for Safe Streets’. Brake and Specsavers will be urging everyone to ‘step up’ and do their bit for road safety, with a focus on encouraging people to learn about, shout about and celebrate the design solutions that can enable everyone to get around in a safe and healthy way, every day.

Specsavers’ support, alongside funding from the Department for Transport, allows Brake to produce resources and materials so organisations, schools and individuals can run awareness-raising activities and campaigns for free. The optical retail chain will work with Brake to raise awareness about the importance of drivers having good eyesight to help prevent needless crashes. Specsavers stores across the UK will also be encouraged to run activities.

Every 20 minutes, someone is killed or seriously injured on a British road, yet each of these tragedies is preventable [1]. Road Safety Week 2019 will highlight how forward-thinking design of roads and vehicles can stop human error from causing death or serious injury, encourage walking and cycling, and help make sure the air we breathe is clean, working together to keep everyone safe, fit and healthy.

The week-long campaign will encourage everyone to ‘step up’ and play a part in the creation of a safe and healthy future in the following ways:

  • Everyone can step up by pledging to use roads safely, minimise vehicle use and shout out for design-led solutions.
  • Schools can help young people step up and learn how to create a safe and healthy future and shout out for change.
  • Organisations can step up their policies and procedures to ensure they choose design-led solutions.
  • Emergency service professionals can step up to highlight their vital role in helping keep us safe.
  • Policy-makers can step up by developing and mandating proven design-led solutions.

Road Safety Week is supported every year by actions from campaigners, community groups, road safety professionals, companies and schools - who can now register for a free action pack via Resources will be available from September.

Joshua Harris, director of campaigns for Brake, the road safety charity, said: “Road Safety Week provides a unique opportunity, every year, to focus the public, organisations’ and policy-makers’ attention on the vital issue of road safety. We are absolutely delighted to have Specsavers on board with us this year, and their support will be invaluable in helping us encourage everyone to do their bit for road safety and Step up for Safe Streets.”

Specsavers Founder Dame Mary Perkins: “We are proud to support Road Safety Week this year and want to encourage everyone to commit to stepping up for safe streets. Good eyesight is essential for the safety of everyone on the roads but we know around one in four people don’t have regular eye tests [2]. Your vision can deteriorate gradually without you even noticing so the only way to be sure your vision is up to scratch is to have an eye test every two years.”


Notes to editors:

[1] RAS50001: Contributory factors: reported accidents by severity, Great Britain

[2] Specsavers and RNIB State of the National Eye Health report 2017 with YouGov

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2019 takes place 18-24 November, with support from the Department for Transport.

Tags: road safety week, safe streets

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