Bike Smart announced as theme for UK Road Safety Week 2018
News from Brake
Monday 14 May 2018
THEME ANNOUNCED FOR UK ROAD SAFETY WEEK 2018
Bike Smart is the message at the heart of this year’s Road Safety Week, focusing on the safety of those on two wheels. Taking place between 19–25 November and coordinated by Brake, Road Safety Week seeks to raise public awareness over road safety, acting as the driver for positive change on our roads.
The number of cyclists in the UK is increasing at a rapid pace, however, those on two wheels are among the most vulnerable UK road users:
- More than a third of people killed or seriously injured on UK roads are those travelling by bike (either bicycle or motorcycle). 
- More than 100 bike riders are injured every day in needless, preventable crashes. 
Brake’s week-long campaign will raise awareness about the importance of protecting those on two wheels by focusing on:
- cyclists and motorcyclists being Bike Smart through safe riding behaviours, appropriate training, clothing and equipment
- drivers being Bike Smart by looking out for those on two wheels, driving safely and utilising the latest life-saving technologies in their vehicles
- policy makers being Bike Smart by implementing a safe systems approach and designing segregated spaces for cyclists
Brake’s efforts for Road Safety Week will be supported through working with campaigners, community groups, road safety professionals, companies and schools, who can now register for a free action pack via www.roadsafetyweek.org.uk.
Joshua Harris, Director of Campaigns for Brake, the road safety charity, said: “Every year Road Safety Week provides a unique opportunity to focus the public, and policy makers’, attention on saving lives on our roads. The numbers of those travelling on two wheels is ever-increasing and yet bike riders remain incredibly vulnerable to death and injury on our roads; that is why this year our theme is Bike Smart. From 19–25 November we will be shouting about the importance of bike safety and encouraging all across the UK to do the same. Small changes can help save countless lives and it is time for us to make a step-change in bike safety in the UK."
Notes to Editors:
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
Road Safety Week
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2018 takes place 19-25 November, with support from the Department for Transport.