Coordinated by Brake Avivabritangle2 Support think

Register for UK Road Safety Week and get free resources to help drivers Speed Down Save Lives

Tuesday 27 June 2017
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Road safety professionals can now register for Road Safety Week 2017 (20-26 November), the UK’s biggest road safety event. Road safety charity Brake, which coordinates the event, is encouraging road safety professionals to go to www.roadsafetyweek.org.uk and register for a free action pack to help them raise awareness and bolster their year-round life-saving work.

Road Safety Week has been inspiring people for 20 years and is coordinated with the support of headline sponsors Aviva, and the Department for Transport. It’s a great time for road safety professionals to join forces with local partners to run high-profile community engagement and awareness campaigns promoting safer roads on this year’s theme.

Road safety practitioners can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk/professionals for ideas and to register for a free online action pack (available from September). This includes downloadable, interactive resources aimed at both children and adults, advice on how to promote slower speed limits, and case studies of what others have done.

For this year’s Road Safety Week, we have chosen to focus on the important message of Speed Down Save Lives. In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

Road Safety Week is an ideal time to focus on:

  • speed causes deaths and serious injuries on our roads
  • rural roads are not race tracks
  • 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists
  • going slow = stopping in time
  • speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
  • speed cameras work. They save lives.
  • Intelligent Speed Adaptation (ISA) is an important development that is likely to be fitted to all vehicles in the future

And for the first time, people will be able to see what others are doing across the UK via a new interactive map.

REGISTER NOW! Register at www.roadsafetyweek.org.uk/professionals to get a free online action pack.

Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek and #SpeedDown

Dave Nichols, community engagement manager for Brake, said: “Speeding remains a major problem in the UK. Not only does it put people's lives at risk every single day, but it prevents them from being able to walk and cycle safely in their communities. We all live busy lives and there is often a temptation to speed up in the hope of saving time, where in fact we could be costing lives. That is why we’re encouraging everyone to Speed Down Save Lives this Road Safety Week.

“Road safety professionals can be pivotal in getting these vital messages out to local drivers; really making a difference to help save people’s lives and make roads safer for walking and cycling. Hundreds of professionals get involved in Road Safety Week every year, by running activities, launching campaigns and raising local awareness campaigns for safer streets. I would encourage anyone who hasn’t already registered to sign up now for our free action pack.”

Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians and a wide variety of professionals - but there is always more we can do.

“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign”.


Notes to Editors:

About Brake

Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake's vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaignscommunity education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Follow Brake on TwitterFacebook, or The Brake Blog.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2017 takes place 20-26 November, with support from the Department for Transport and headline sponsors Aviva.

About Aviva:

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
    • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
    • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
    • Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
    • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
    • The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
    • For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
    • For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
    • Follow us on twitter: www.twitter.com/avivaplc/
    • Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
    • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

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