Road Safety Week 2018 - Bike Smart
In 2018 our Bike Smart campaign raised awareness about the importance of keeping those on two wheels safe.
New figures show those on two wheels are 63 times more likely to be killed or seriously injured than car drivers
- New analysis shows that those on two wheels face 63 times higher risk of being killed or seriously injured, per mile travelled, than car drivers.
- On average, a cyclist or motorcyclist is killed or seriously injured every hour, on British roads.
- Two thirds of bike deaths occur on our rural roads, with the fatal crash risk facing bikes on rural roads at its highest since 2010.
- Most drivers (52%) believe that bike riders are most vulnerable on urban roads, but rural roads pose three times the risk of a fatal crash to bike riders.
- The analysis marks the start of Road Safety Week (19–25 November), sponsored by Devitt Insurance Services and Ford, which this year urges people, particularly drivers, to be ‘Bike Smart’ to raise awareness about the safety of those on two wheels.
- Communities and organisations across the UK take part in Brake’s Road Safety Week – case studies and photo and filming opportunities are available.
For the full story, read here.
Bike riders are 63 times more likely to be killed or seriously injured than car drivers November 2018
Devitt Insurance Services and Ford announced as headline sponsors September 2018
Date and theme announced: Bike Smart May 2018
Road Safety Week 2017– Speed Down
In 2017 our Speed Down Save Lives campaign raised awareness about the dangers posed on our roads by people who drive too fast.
We obtained exclusive figures to show that one in five (20%) patients admitted to trauma centres were involved in road crashes. Road collisions were the second largest cause of trauma admissions, after falls from less than two metres.
In 2016, 11,486 road users – the equivalent of 31 a day – were admitted to trauma centres in England and Wales with life-threatening injuries.
The regions with the highest proportion of road collision trauma patients were the Thames Valley (25%), North West London (23%), the West Midlands (23%), the East Midlands (22%) and East England (22%).
Brake commissioned an analysis by the Trauma Audit and Research Network (TARN), which records information about patients admitted to trauma centres, set up to deal with the most severe injuries in England and Wales.
For the full story, read here.
Speeding offences rise by a third to reach six year high 24 November 2017
Road collisions responsible for 1 in 5 trauma admissions to hospital 20 November 2017
Provisional statistics show almost 10,000 injured on Scottish roads 20 November 2017
Road safety charity and children’s TV presenter launch new short film for schools November 2017
One month until UK Road Safety Week - BriteAngle revealed as new headline sponsor October 2017
Register for UK Road Safety Week and get free resources to help drivers Speed Down Save Lives June 2017
Date and theme announced: Speed Down Save Lives April 2017
Road Safety Week 2016 – Make the Brake Pledge
In 2016 our campaign encouraged people to make and share the Brake Pledge to help stop the five deaths and 64 serious injuries that happen every day on UK roads.
To further highlight the dangers of what can happen when people don’t follow the Brake Pledge, the charity released six short films, one for each of the Pledge points.
The films were premiered online on 21 Nov to mark the start of Road Safety Week.
Brake launches two interactive games for Road Safety Week 2016 - 23 November 2016
National launch: Speeding and distracted drivers revealed as most feared as charity asks everyone to sign the Brake Pledge - 21 November 2016
Date and theme announced: Pledge to do six simple things to save lives this Road Safety Week - 16 March 2016
Road Safety Week 2015 – 'drive less, live more' campaign launch
In Road Safety Week 2015 Brake launched a campaign encouraging people to think about their car use and how they might 'drive less, live more', to help stop the five deaths and 64 serious injuries that happen every day on UK roads. We called on people to consider how they might reduce car journeys to make their communities safer, happier places, as well as improving their health, finances and their environment. As part of the campaign, Brake and partners AIG and Specsavers revealed statistics showing the appalling numbers of deaths in the UK that are caused by air pollution and inactivity. Brake held media launch events across the UK, at London, Bristol, Glasgow and York - you can read more about the media launches here.
Media releases issued for Monday 23 November 2015:
National launch: Brake launches 'drive less, live more' campaign as devastating UK-wide health effects of driving are revealed
Road Safety Week 2015 - the run up
Educators urged to register for the UK’s biggest road safety event, as ‘drive less, live more’ e-action pack launches next month - 27.08.15
Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’ message as e-action pack launches next month - 27.08.15
Emergency services urged to register now for Road Safety Week free ‘drive less, live more’ resources as e-action pack launches next month - 27.08.15
Road safety professionals urged to register now for free ‘drive less, live more’ resources as e-action pack launches next month - 27.08.15
Families and communities urged to get involved in Road Safety Week, calling on everyone to drive less, live more as e-action pack launches next month - 27.08.15
Educators urged to register for the UK’s biggest road safety event, and help promote the message ‘drive less, live more’ - 10.04.15
Employers urged to get involved in Road Safety Week, and promote ‘drive less, live more’ message - 10.04.15
Road Safety Week date and theme announced - emergency services urged to register now for free ‘drive less, live more’ resources - 10.04.15
Road Safety Week date and theme announced –road safety professionals urged to register now for free ‘drive less, live more’ resources - 10.04.15
Families and communities urged to get involved in the UK’s biggest road safety event, calling on everyone to drive less, live more - 10.04.15
Date and theme announced: drive less, live more - 10.04.15