Road Safety Week date and theme announced - emergency services urged to register now for free ‘drive less, live more’ resources
10 April 2015
Brake, the road safety charity
Emergency services are urged to start planning for 2015 (23-29 November), the UK’s biggest road safety event, which involves thousands of communities, schools and organisations each year. The charity Brake, which coordinates the event, is encouraging emergency services to go to for ideas on using the Week to engage local communities and register for a free e-action pack.
Road Safety Week, now in its 19th year, is coordinated with the support of headline sponsor Specsavers and the Department for Transport. It’s a great opportunity for police, fire and ambulance services to run high-profile community engagement, awareness and enforcement campaigns to promote safer, more sustainable and active road use and prevent road death and injury.
Last year hundreds of emergency service professionals got involved by coordinating activities in their area (see examples). Agencies can use the Week to run one-off activities, launch new campaigns, or generate extra involvement and publicity for year-round programmes.
Emergency services can access ideas and register for a free e-action pack at . The pack includes downloadable posters on this year’s theme, web banners, advice and case studies to help you run successful activities.
Announced this week, the Road Safety Week 2015 theme is ‘drive less live more’. Brake will be encouraging everyone to consider how they travel, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible. Read more.
Emergency services can take part by engaging young people. Brake is running a series of low-cost courses throughout the year on effective engagement of young people, which emergency services can take advantage of, and receive free quality resources. See www.brake.org.uk/get-involved/individuals/young-people.
Julie Townsend, Brake deputy chief executive, says: “Road safety isn’t just about safe driving and using the green cross code. It’s about making our streets safe and pleasant for everyone to use freely, and doing what we can to protect ourselves, people around us and the environment. A big part of that is driving less if we can, and this can make a huge difference to health and wellbeing, communities and the planet. That’s why this Road Safety Week, we’re encouraging everyone – including companies – to consider how they travel, and if possible ditch some vehicle mileage, and walk, cycle or use public transport instead.
“Emergency services can be pivotal in getting this vital message out to the community. Hundreds of companies get involved in Road Safety Week every year, by running activities to engage young people, running enforcement activities to make roads safer to walk and cycle, and running fundraisers and awareness campaigns. See roadsafetyweek.org.uk for ideas, and to register for a free pack to help you take part.”
Notes for editors
About Road Safety Week
is the UK’s flagship road safety event, coordinated annually by the charity Brake, and now in its 19th year. In 2015 it will take place 23-29 November, with headline sponsorship from and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities. www.roadsafetyweek.org.uk
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
- was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director
- Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
- Total revenue for the Specsavers Group was £
- More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland
- Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
- Specsavers employs more than 30,000 staff
- Specsavers was voted Britain’s most trusted brand of opticians for the eleventh year running by the Reader’s Digest Trusted Brands survey 2012
- More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011
- Specsavers was ranked No 1 for both eye tests and glasses in the UK
- Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
- The hearcare business in the UK has established itself as the number one high streetprovider of adult audiologyservices to the NHS
- Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country