Employer activities 2016

Thank you to all the companies who joined Brake in Road Safety Week to promote road safety to their staff and in their communities. Here are some of the ingenious and innovative workshops, roadshows and other awareness-raising events that were held to spread the Pledge message and raise vital funds to support Brake's work. 


During Road Safety Week, AbbVie's Environment, Health and Safety team hosted a Road Safety Roadshow in their staff café, which covered a variety of safety themes including car-seat checks, advice on winter driving, tyre safety checks and a cycle hub. They also had over 250 drivers make the Brake Pledge, working in collaboration with them to provide a safe working environment and entrusting its employees to engage in safe practices and achieve Zero incidents. 

Arval deliver our Brake Pledge workshops, and during Road Safety Week delivered eight more across Swindon, Manchester and Birmingham offices. They gave out winter driving packs for their staff and workshop attendees and also spread the message of the Pledge using our Pledge selfie boards! Arval supported AbbVie with their road safety employee event and also engaged with schools and colleges in Bristol, sponsoring a road safety puppet show.

Autoline delivered their ‘Respect the Road’ workshops to a number of schools and colleges across Northern Ireland, including Armagh and Banbridge Southern Regional Colleges, and St Colman’s College in partnership with the PSNI. Autoline spoke to over 400 pupils over the course of three days, educating young people about issues such as speed, alcohol, rural roads and the consequences of dangerous driving. Pupils were invited to try out Autoline’s car-crash simulator, which uses a high quality sound system, hydraulics, smoke and lights to recreate a true incident that resulted in multiple fatalities and a prison sentence for the 17 year-old driver.


Clearview Intelligence
has supported Brake’s Road Safety Week for several years now. In addition to promoting the campaign to the intelligent transport sector through their social media channels and blogs, they have also undertaken several funding and awareness-raising activities, including organising a car-crash extraction demonstration for motorsport college students in collaboration with the local fire & rescue service, giving away reflective cycling goodies via a community safe-cycle scheme, and running road safety assemblies and poster competitions for primary school children

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provided Brake with free logistics support, delivering Brake's launch materials to events throughout the UK. They encouraged their drivers and staff to engage with the Week through internal communications, while a team from DHL also took part in the annual Ride Across Britain, raising money for Brake. DHL have been supporting Brake for a number of years now, and have always been passionate about the charity and road safety. Their efficient support during our busy and hectic Road Safety Week is invaluable and always makes things that little bit easier to handle!


10EDF Energy became Corporate Partners with Brake the end of this year, with Brake contributing and supporting their Zero Harm week. For our Road Safety Week, EDF held activities at two of their large call-centre sites, Sunderland and Hove offices – as part of the campaign they had Kwik Fit doing winter car checks, including checking tyres.

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JET’s AW&D Hammond forecourt in Halesworth welcomed pupils from Year 1 & 2 at Edgar Sewter Primary School onto the forecourt for a session of interactive safety-related games and activities. The day focussed on highlighting the risks to pedestrians when a tanker is making a delivery and a 44-tonne fuel tanker, operated by Suckling Transport, was used to demonstrate this. Pupils were able to climb on board to find out what the driver is able to see from high up in the cab. Pupils also lined up along the side of the tanker to see where the driver’s blind spot is, and shouted as loud as they could to see whether the driver could hear them with his engine running. After the visit to the forecourt, staff from Hammonds JET and Suckling Transport went to the school to take the stage in the hall engaging in a fun Q&A session to tie in with recent maths learnings and the tanker visit.


As part of Road Safety Week, Kwik Fit provided customers with Brake Pledge leaflets at all of their retail centres, 620 in total. They also highlighted the Pledge on their in-centre TV screens, and shared content on the ‘Make the Brake Pledge’ campaign via their social media channels. The messaging of the Brake Pledge, especially the Secure Pledge, was aligned with their free, annual winter safety checks.


Building on previous Road Safety Weeks, Morrison rolled out the Pledge across various sites throughout the UK. Delivering the training direct to their drivers, Morrison aimed to continue to improve their safety standards and ensure their drivers remain safe on the roads. They also promoted the Pledge within the communities in which they operate by displaying Road Safety Week banners.

As part of the campaign, Multimedia Projects Ltd is running a social media campaign across all of their sites including traders-insurance.com, cheapfleet.co.uk, insurethecourier.co.uk, multiquotetaxiinsurance.co.uk and multiquotetruck.co.uk. The aim of this campaign is to promote both the Brake Road Safety Week and also get the Brake Pledge across to as many people as possible, especially within the fleet and haulage industry.


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O’Donovan Waste Disposal visited two Tottenham schools this week as part of the UK’s biggest road safety event. O’Donovan represented the construction industry by bringing the ‘Exchanging Places’ programme to West Green Primary and St John Vianney on Wednesday, giving children the opportunity to learn about the relationship between cyclists, pedestrians and HGVs on London’s busy roads.
Throughout the week, more than 150 children - aged between 8 and 11 years old - gained first-hand experience of the lorry. O’Donovan Logistics Supervisor Paul Neal and Fleet Risk Manager Liam Clement-Smith talked about the importance of road safety, and provided tipper lorries to show the children first-hand how innovation has led to improved safety features in lorries to keep vulnerable road users safer.

Brake attended Road Safety Week at RAF Wittering, organized by 2MT and the RAF Police flight. There were a number of activities including 'Exchanging Places' with an artic lorry and a bike, a blind-spot display with an artic lorry, and also a beer-goggles driving course.

For Road Safety Week, RECARO Child Safety UK carried out five Q&A sessions between 21 and 25 November. These were daily sessions on Facebook, with each one focussing on a different child safety seat theme which related to the Secure element of the #brakepledge. The daily sessions gave followers one hour a day to ask as many questions on the subject as they wanted. The subjects were: Extended Rear Facing, Researching Car Seats, Buying Car Seats, RECARO Child Safety Seats and then a general session to finalise the week. Over the five days Recaro’s posts reached over 15,000 Facebook users. The posts can be viewed here: https://www.facebook.com/RECARO.UK/

Recognition Express ran a national 'Design a Road Safety Poster' competition through their UK-wide franchises, which will make it the eighth year running they have supported Brake during Road Safety Week. Winners from 13 schools were chosen, having their designs printed off and presented at winners' ceremonies throughout the UK.

Royal Mail ran an internal awareness-raising campaign with their 90,000-strong driving workforce. Throughout the Week, managers were encouraged to talk to their drivers about the six Pledge points, and were encouraged to follow the guidance to reduce risk when out driving for work. Internal communications were also circulated directly to drivers focussing on key aspects of the Pledge, and materials were displayed at various depots.


Staff from Rydon Construction visited St John's Primary School in West Ealing during Road Safety Week 2016. As part of their visit, they talked to the children about road safety and general safety with help from Ivor Goodsite. The children received some handy gifts to take home, including reflective bands.


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Siemens held a series of awareness-raising events across the country during Road Safety Week. The zero-harm van hosted a number of representatives from Brake, Sustrans and IAM, complete with information sheets, colouring and fact sheets to take home to children, and of course the Brake Pledge selfie frames. Siemens employees were encouraged to make their own Pledge to ensure their driving was as safe as it could be.


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Simpson Millar Solicitors Manchester office ran two assemblies at local schools – Irk Valley on 21 November, and St. Hilda's on 24 November – to help raise awareness among local children. They provided the children with reflective snap bands and Brake resources. A member of the Road Policing Unit, in a fully liveried traffic car, accompanied Simpson Millar, adding to the talks by discussing how to stay safe on the roads. The Simpson Millar offices also did much to support Brake during Road Safety Week, taking the Brake Pledge with our selfie board and contributing support through social media.

As part of the Pledge campaign, Stephensons Solicitors is running six sessions at three schools in the north west of England to teach secondary school children about safer, sustainable roads.

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Telogis were not deterred when we encountered planning issues with Bracknell Forest Council regarding the placement of their Road Safety Week banners. Parents working at Telogis went into the schools of their children to ask whether they would like to display a Telogis-branded RSW Banner, to which four schools across Berkshire agreed.

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Warner Goodman have supported Brake’s Road Safety Week for the last few years, and this year was no different. They held their own Bright Day on Wednesday 23 November, and also had the Brake Road Safety Week banner outside a local school to promote road safety amongst the families in their local Hampshire community. Warner Goodman are delighted to have been involved and look forward to Road Safety Week 2017!

Winn solicitors
Winn Solicitors took part in Road Safety Week by supporting local, Newcastle based, Byker Primary School. The children at Byker Primary made the Pledge by walking or cycling to school instead of driving. As part of the campaign, Winns donated 60 cycle helmets and 500 reflector safety bands to help keep the children safe in the dark mornings and nights. The firm has also donated two bikes to the school to ensure that the children who don’t have a bike can still take part cycling to school.