Every year thousands of communities, schools, companies, emergency services and authorities get involved in Road Safety Week to spread life-saving awareness. Everyone who registers to take part gets a free e-action pack from Brake with resources and guidance to help them get involved. Here are a few examples of ways people have taken part in previous years. Thank you to everyone who has helped make Road Safety Week a success!
Road Safety Week 2013:
Road Safety Week 2013 took place 18-24 November, with Brake focusing on the theme of distractions, calling on drivers to turn off their phones or stick them in the boot and never attempt to multi-task. We also appealed to everyone to stay focused on roads and never distract anyone else, including never chatting to someone on the phone who's driving.
More than 7,500 educators, community groups, organisations and road safety professionals registered to get involved and were sent e-action packs by Brake. Awareness-raising activities were run across the UK, some focusing on local road safety issues, others helping Brake to launch our 'tune in to road safety' campaign.
Pictured above are students from Conisborough College in London at our national launch event. The students showcased a film that they had produced on distractions and took part in a demonstration using a driving simulator. They heard from distractions expert Dr Nick Reed from the Transport Research Laboratory and representatives from the Metropolitan Police, who also ran mobile phone enforcement checks nearby as part of a national crackdown on phone use at the wheel.
Here's more info on what happened in RSW 2013:
Road Safety Week 2012:
Road Safety Week 2012 took place 19-25 November, with Brake focusing on the importance of protecting people on foot and bicycle, and promoting the message to drivers and authorities to 'GO 20'. Our campaign appealed to drivers to slow down to 20 or below around schools, homes and shops, and we spoke out about the need for more 20mph limits, to help make our communities safer, greener, friendlier places.
More than 7,500 educators, community groups, organisations and road safety professionals registered to receive their action packs, and ran activities across the UK, some focusing on local road safety issues, others helping Brake to launch our GO 20 campaign.
Pictured above are children from William Tyndale Primary School in Islington and Paralympian Danny Crates at our national launch event. With the help of Islington Council children took part in a safe cycling demonstration, carried out speed checks with Metropolitan Police officers and celebrated the GO 20 theme with banners and placards they had designed.
Here's more info on what happened in RSW 2012:
Road Safety Week 2011:
Road Safety Week 2011 focused on the theme ‘too young to die’. Our campaign highlighted the particular need to improve road safety among young people, and appealed to drivers of all ages to ‘have a heart at the wheel’.
Thousands of schools, colleges and organisations ran road safety activities throughout the week, and many teamed up with road safety professionals to run public events and educational initiatives to spread life-saving messages to young people and the wider community about the importance of not taking risks on roads. Pictured are students from City and Islington College in London, who hosted our national media launch. As part of the event, crews from London Fire Brigade and Ambulance Service performed a crash extrication, and Drivers Edge conducted practical safety demonstrations and activities with the young people.
For more details about activities in Road Safety Week 2011, follow the links below:
Road Safety Week 2010:
Our main theme for Road Safety Week 2010 was ‘Kids say slow down!’ Our campaign highlighted the need for drivers to slow down to protect children and families – but as usual we encouraged communities getting involved to address whatever road safety issues were of particular concern to them.
Pictured left are children from the Springfield Project children’s centre and Springfield Primary School in Birmingham are pictured at a regional launch event with local police officers. As part of the event, children measured out stopping distances to show the difference that slower speeds make to safety.
Use these links for more info about what happened in Road Saftey Week in 2010:
Brake's regional media launch events
Infant and primary activities
Secondary, college and university activities
Emergency services and local authority activities
Brake's evaluation report on RSW 10 (word)
Previous evaluation reports: