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Educators urged to run great events as part of Brake’s Road Safety Week

25 July 2014

Brake, the road safety charity
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Educators are urged to take part in Road Safety Week 2014 (17-23 November), the UK's biggest road safety event, which involves thousands of schools each year. The charity Brake, which coordinates the event, is encouraging educators to go to to register for a free e-action pack, and to start planning lessons to teach and promote road safety during the Week.

Road Safety Week, supported by headline sponsors RSA and Specsavers, is a great opportunity for teachers, youth workers, and early-learning educators to engage pupils of all ages in life-saving lessons. The theme of Road Safety Week 2014 is 'look out for each other': raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. We'll also call on everyone to be considerate to one another on roads. Read more.

Educators can run their initiative on this theme or any other road safety topic. Activities can range from running road safety assemblies and workshops, to campaigns for local drivers to slow down,to poster competitions, to fundraisers for Brake. It's also an ideal time for educators to team up with local partners like their local authority's road safety team, fire service or police force, to help raise awareness among parents, children, young people or local drivers.

Some popular ways schools, nurseries, colleges, and youth groups can get involved include:

  • Beep Beep! Days – a fun way for nurseries and infant schools to teach children aged two to seven the road safety basics, raise road safety awareness among parents, and raise funds for Brake.
  • Bright Days – schools, colleges and youth groups can run this dress-down day with a difference to promote road safety and fundraise for Brake. Everyone wears their brightest clothes to raise awareness of the need for drivers to slow down and look out for pedestrians and cyclists.
  • Teach road safety - using Brake's guide, and/or by teaming up with the local authority's road safety team or emergency services to run lessons and assemblies.
  • Campaign for safer streets – run a local campaign for safer roads outside the school, using Brake's community campaign kit.

REGISTER NOW! Register at to get a free e-action pack. Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: "Road safety is a critical issue for schools, and educators can be pivotal in helping reduce the risks children and young people face – by teaching road safety, raising awareness locally and campaigning for safer streets. Our 2014 theme is 'look out for each other', so educators can join our calls for everyone to be considerate on roads, and help get the message to drivers about protecting kids on foot and bike.

"There are endless options for getting involved, whether it's teaching children about being bright and seen, educating teenagers about not taking risks as passengers, encouraging families to walk not drive, or campaigning for drivers to slow down. Log onto the Road Safety Week website for ideas and examples, and to register for a free e-action pack to help you take part."

How educators got involved in 2013:

Ysgol Corn Hir Llangefni in Anglesey challenged their pupils to make car stickers highlighting the dangers of using a mobile phone in the car, to take home to stick on their parents' car dashboard. They were supported on the day by local road safety advisor Bethan Parry.

Paulerspury Primary School in Northamptonshire took part in a fun-packed day and were visited by Brake's mascot Zak the Zebra. There were competitions, quizzes and games, including an exercise on pedestrian distractions. Northamptonshire Police gave an assembly and set up a speed trap in the school playground for kids to run through to raise awareness about why drivers should slow down and why children need to be careful near roads. The event was run by local company Road Angel and Northamptonshire Police.

Tunbridge Wells Grammar School for Boys' students were joined by Green Cross Code Man Dave Prowse at the start of Road Safety Week, supporting road safety initiative Drive to Ensure. Drive to Ensure teamed up with local partners to deliver interactive sessions with groups of young people on key road safety issues. During Road Safety Week their team ran a range of educational and awareness-raising activities, workshops with schools in Kent and SE London, and the team also took part in quizzes and fundraising activities.

Cottam Primary School in Preston were visited by a team of staff from Direct Line Group. They were joined by the Churchill dog for a fun, interactive Beep Beep! Day with the team helping to plan and take part in activities aimed at teaching road safety basics to the children.

Read more examples here.

Notes for editors

About Road Safety Week

Road Safety Week is the UK's flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion. As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads. In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director.
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012.
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff.
  • Specsavers was voted Britain's most trusted brand of opticians for the eleventh year running by the Reader's Digest Trusted Brands survey 2012.
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011.
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK.
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street.
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS.
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country

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