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Runners and cyclists urged to run great events as part of Brake's Road Safety Week

25 July 2014

Brake, the road safety charity
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Running and cycling clubs and enthusiasts are being urged to take part in Road Safety Week 2014 (17-23 November), the UK's biggest road safety event. The charity Brake, which coordinates the event, is encouraging runners and cyclists to go to to register for a free e-action pack for ideas on campaigning to help make streets safer for people to run, walk and cycle.

Road Safety Week, supported by headline sponsors RSA and Specsavers, is a great opportunity for runners and cyclists to take action locally to call for safer driving and safer streets to protect people on foot and bike. The theme of Road Safety Week 2014 is 'look out for each other': raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect people on foot and bike by slowing down to 20mph in communities and looking twice and taking it slow at junctions and bends. Read more.

Groups taking part locally in the event can focus on this or any other road safety topic. Last year 7,795 community groups, schools and organisations registered to take part in the Week.

Runners and cyclists can get involved in Road Safety Week 2014 in various ways, including:

  • Take part in a running or cycling event and raise money for Brake, or organise an event with your club. Find out more on our website or contact Lisa on This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01484 683294.
  • Run a campaign against dangerous roads or dangerous road use in your community, and get local officials and politicians involved. Invite local media to attend a campaign launch. Read ideas from our road safety mascot, Zak the Zebra.
  • Promote road safety in your newsletter and website. Encourage people in your community to sign the Brake Pledge.
  • Contact your MP to ask them to support our GO 20 campaign or other road safety issues in yout community. Use our online tool to email your MP.

REGISTER NOW! Register at to get a free e-action pack. Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: "If you run or cycle on roads, you're probably all too aware of the risks you face, and the difference it makes if drivers slow down and look out for people on foot and bike. Road Safety Week is the UK's biggest road safety event, and our focus this year is about everyone looking out for each other on roads. We'll be especially appealing to drivers to slow down to 20mph in communities, and take bends and junctions slowly and carefully – to protect the people around them. Runners and cyclists can play a key role in getting this vital message out by running local campaigns, awareness-raising activities and fundraisers for Brake.

"Log on to the Road Safety Week website now for ideas and to register for your free e-action pack."

How runners and cyclists got involved, campaigned and fundraised with Brake:

E-Merge Safer Drivers Limited employees Chris, Jeremy and Ellie took part in a sponsored bike ride to raise funds for Brake's campaigns and support for victims of road crashes. The Company also actively support Brake's 2young2die campaign because their businesses aim is to innovate to significantly reduce the tragic and avoidable loss of life amongst young drivers.

Carolyn Smith was injured in a crash in 2008 and told she would never walk again. Through sheer determination she has slowly battled her way to recovery. To challenge herself she decided to climb Scafell Pike for Brake and despite intense pain, she succeeded. Carolyn says "I had a fantastic time and loved every second of it. For me it's about hope - hope that someone out there listens to my story and changes their attitude towards dangerous driving."

Carly Lewin raised over £14,000 for Brake by running the London Marathon for Brake in memory of her fiancé Steve. On the 18th January 2010 Steve was killed by a drink driver who had no insurance, no licence, and was driving a stolen car away from the police. Steve was in the wrong place at the wrong time. Carly wanted to fundraise and raise awareness of Brake's work and campaigns to insure that nobody else has a loved one taken from them before their time because of a stranger's recklessness.

Staff at MEC Global in Manchester fundraised for Brake this year by entering a team into the Manchester 10K.

Graham Brain, aged 62 from North Wales, worked in traffic enforcement for over 24 years and wanted to give something back through supporting Brake. He took the challenge to cycle from Lands End to John O'Groats to raise money and to raise awareness of Brake's campaigns. Graham raised over £9,000 for Brake.

Notes for editors

About Road Safety Week

Road Safety Week is the UK's flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion. As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads. In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director.
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Total revenue for the Specsavers Group was £1.7. billion in 2011/2012.
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff.
  • Specsavers was voted Britain's most trusted brand of opticians for the eleventh year running by the Reader's Digest Trusted Brands survey 2012.
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011.
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK.
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street.
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS.
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

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