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Road safety professionals urged to run great events as part of Brake's Road Safety Week

25 July 2014

Brake, the road safety charity
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Road safety professionals are being urged to take part in Road Safety Week 2014 (17-23 November), the UK's biggest road safety event. The charity Brake, which coordinates the event, is encouraging road safety professionals to go to to register for a free pack of electronic resources, and to get ideas on using the event to run activities and events to bolster their year-round life-saving work.

Road Safety Week, supported by headline sponsors RSA and Specsavers, is a great time for road safety professionals to join forces with local partners to run high-profile community engagement and awareness campaigns promoting safer road use, and make use of free resources from Brake. The theme of Road Safety Week 2014 is 'look out for each other': raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Read more.

Road safety professionals are encouraged to help promote this theme, or address other road safety issues important in their area. Last year hundreds of local authority road safety professionals got involved by coordinating awareness-raising events and activities, often in partnership with emergency services and other partners. Road safety professionals can use the Week to run one-off activities,
launch new campaigns, or generate extra involvement and publicity for year-round programmes.

Popular ways that road safety professionals can get involved in Road Safety Week 2014 include:

  • Run a campaign against dangerous roads or dangerous road use in your community, and get local officials and politicians involved. Invite local media to attend a campaign launch. Read ideas from our road safety mascot, Zak the Zebra.
  • Promote road safety in your newsletter and website. Encourage people in your community to sign the Brake Pledge.
  • Fundraise for Brake by running a fun event or holding a collection. Find out more about fundraising.
  • Deliver Brake's 2young2die campaign to young people in schools and colleges. In advance of Road Safety Week, road safety professionals can send officers on one of our low cost 2young2die courses – if required we can set up courses on premises with a minimum of 10 delegates attending. Find out more at

REGISTER NOW! Register at to get a free e-action pack. Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: "We're urging road safety professionals to again play a critical role in making Road Safety Week the high-impact event it has become in recent years. The Week involves hundreds of practitioners around the UK each year, often joining forces to deliver powerful and engaging events and activities, raising life-saving road safety awareness. It also provides a great opportunity for boosting involvement in year-round road safety programmes, or launching new campaigns.

"Our 2014 theme is 'look out for each other', calling on everyone to be considerate of each other on roads, but especially appealing to drivers to slow down and look out for people on foot and bike. It's an issue that affects everyone, and links with health and sustainability agendas. Road safety professionals can take advantage of the Week and our free resources to communicate this vital message – or focus on other local priorities. Register online now for your pack of resources and ideas on getting involved."

How road safety professionals got involved in 2013:

The Safer Gloucester Partnership organised a public event in Kings Square in the city centre on the evening of Friday 22 November, aimed at engaging people in issues around drink and drug driving through fun, interactive activities. People attending on the evening were able to drive an electric go-kart in a supervised setting whilst wearing 'beer goggles', and also take part in a variety of games, quizzes and demonstrations highlighting how drinking can impair reactions and judgement. The evening was supported by a host of local businesses.

Tower Hamlets Council ran an educational event for motorcycle and scooter riders with the help of an array of other road safety professionals. Motorcyclists were provided with vital information on how to become a safer rider through improving hazard awareness skills, riding skills and motorbike maintenance skills. Over 200 motorcyclists and scooter riders were given safety and riding skills advice on their commute home along the busy A11 in Mile End on Wednesday 20 November.

South Yorkshire Safer Roads Partnership visited shopping centres supermarkets and public locations across the county to provide information and advice on a range of road safety issues including distractions and winter driving. Throughout the week the team spoke to thousands of local residents.

Merseyside Fire and Rescue Service joined forces with British Touring Car Championship driver James Cole and speed reduction campaigners The 20 Effect to highlight dangers and risks to drivers
at an event in Clayton Square, Liverpool city centre, on November 20. More than 250 people were spoken to during the event which included toy vehicles with the number "20" on for children to play on. Volunteers from the Prince's Trust Team programme, run by Merseyside Fire & Rescue Service, acted as casualties in an extrication demonstration.

Read more here

Notes for editors

About Road Safety Week

Road Safety Week is the UK's flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion. As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads. In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director.
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012.
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff.
  • Specsavers was voted Britain's most trusted brand of opticians for the eleventh year running by the Reader's Digest Trusted Brands survey 2012.
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011.
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK.
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street.
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS.
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

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