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Fleets and employers urged to run great events as part of Brake's Road Safety Week

25 July 2014

Brake, the road safety charity
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Employers, especially those with staff who drive for work, are being urged to take part in Road Safety Week 2014 (17-23 November), the UK's biggest road safety event. The charity Brake, which coordinates the event, is encouraging organisations to go to to register for a free e-action pack, and to get ideas on using the event to promote safe driving to staff and the wider community.

Road Safety Week, supported by headline sponsors RSA and Specsavers, is a great time to for employers to promote a safe driving culture internally and engage the community to raise awareness about road safety. The theme of Road Safety Week 2014 is 'look out for each other': raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Read more.

Employers are encouraged to help promote this theme to staff and local drivers, and/or address other road safety issues important to them.

Popular ways that fleets and employers can get involved in Road Safety Week 2014 include:

  • Run workshops to promote safe driving to employees or company drivers. Find out more about Brake Pledge training webinars.
  • Promote Road Safety Week to partners and customers, and to staff through bulletins promoting safe driving. Find out more about the theme of Road Safety Week.
  • Sponsor a giant Road Safety Week banner in your community. See this year's designs. Contact Michael Bristow on 01484 550059 or This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.
  • Run a fundraiser to promote the theme of Road Safety Week. Run a Bright Day for Brake to highlight the need for drivers to slow down and look out for pedestrians and cyclists (when everyone turns up wearing something bright in return for a donation). View other fundraising ideas and contact Lisa Kendall for more information on 01484 683294 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Brake is also urging organisations with staff who drive for work to make use of low-cost guidance from Brake's Professional in the run up to the Week to develop year-round fleet safety practices. Various Fleet Safety Forum events offer best practice advice between now and the Week. Joining means discounts for these events plus regular guidance briefings, resources and news.

REGISTER NOW! Register at to get a free e-action pack. Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek

Julie Townsend, Brake deputy chief executive, says: "Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue. Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities. Our theme this year – about everyone looking out for each other on roads – is a vital message that all organisations can help to promote.

"Each year hundreds of organisations make a tremendous contribution to Road Safety Week, often gaining valuable publicity at the same time, and we're calling on even more to get involved this year. Log on to the Road Safety Week website for ideas and to register for a free e-action pack to help you take part."

How companies got involved in 2013:

ASDA raised awareness of Road Safety Week among staff at their head office. Their suppliers and some road safety experts had stands, which included quizzes where employees were tested on their road safety knowledge. There was also driver training, free tyre checks for vehicles in the car park, and a demonstration of how to check tyre tread and facilities to get new tyres ordered.

Network Rail held an event at its head office to raise awareness among staff and supply chain contacts about driver distraction. They used a computer based driver distraction simulator and displayed Road Safety Week posters, as well as using internal email to raise awareness among staff. They also ran a Bright Day, raising a fantastic £1,640 for Brake.

Npower used the week to raise awareness among staff, putting up daily intranet posts on driver distractions, and getting staff to participate in a quiz on road safety, with prizes for the winners. They also ran workshops covering defensive driving and avoiding hazards.

Q Park installed posters with messages on driver distractions at their car parks throughout the UK, and raised money for Brake by donating every time someone pre-booked a parking space on one of their sites by quoting the code 'Brake'.

RSA Insurance Group purchased 20 of Brake's giant road safety week banners, and ran an internal poll amongst their staff to find 20 schools for the banners to go to, helping to spread awareness of road safety out in local communities across the UK.

Schneider Electric made road safety their 'monthly message' for October and November, issuing pocket cards to employees with 'back to basics' road safety tips, and advice for driving in bad weather. Directors, managers and employees all pledged to make a personal commitment to safe driving. They also ran a poster competition at West Hill Primary School in Staffordshire, with the winning entry displayed across their UK offices, and ran a day of road safety lessons at the school.

Specsavers ran a week of vision screening days for staff with a number of partner organisations, including Allianz, Amey, the Driving Instructors Association and others. Specsavers ran basic eye site tests for employees on site, and provided 1,000 free lens cleaner packs and cleaning cloths to promote the event.

Read more here

Notes for editors

About Road Safety Week

Road Safety Week is the UK's flagship road safety event, coordinated annually by the charity Brake, and now in its 18th year. In 2014 it will take place 17-23 November, with headline sponsorship from RSA and Specsavers. Road Safety Week aims to raise awareness about the devastation of road crashes and casualties, and the part we can all play in making our roads and communities safer. It does this by encouraging grassroots involvement and promoting awareness-raising and educational messages. Each year it involves thousands of communities, schools, organisations and professionals across the UK running a wide range of road safety activities.

About Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

Brake was founded in the UK in 1995, and now has domestic operations in the UK and New Zealand, and works globally to promote action on road safety.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

About RSA Group

With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2013, its net written premiums were £8.7 billion. As a leading car insurer we have a natural interest in promoting safety awareness and reducing the number of crashes on our roads. In the UK we have been a partner of Brake since 2011 and we also undertake road safety campaigns in many of our businesses across the world.

About Specsavers

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with
  • their three children. Their son John is joint managing director.
  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Total revenue for the Specsavers Group was £1.7 billion in 2011/2012.
  • More than 20 million customers used Specsavers globally in 2011/2012. As of end March 2012, Specsavers had 16,138,076 customers in the UK and 928,582 customers in the Republic of Ireland.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.·
  • Specsavers employs more than 30,000 staff.
  • Specsavers was voted Britain's most trusted brand of opticians for the eleventh year running by the Reader's Digest Trusted Brands survey 2012.
  • More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2011.
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK.·
  • Specsavers sold more than 290 million contact lenses globally in 2011/12 and has more than a million customers on direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street.
  • The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS.
  • Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.

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