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Road Safety Week Blog

A collection of views from around the UK on the topics of Step up for Safe Streets and Road Safety Week. These blogs are aimed to inform and inspire people to take action and raise awareness during 2019 and beyond. Contributions are from Brake staff, volunteers, partners, researchers and campaigners, where views expressed are those of the contributor and do not necessarily represent those of Brake or its employees.

THINK! launches child road safety resources during Road Safety Week


Just in time for Road Safety Week, THINK! is launching new road safety resources for teachers and parents aimed at young children. Here Think! marketing manager, Kanyin Sanusi, gives an insight in to what to expect.

The resources are expert endorsed, interactive and adaptable for use by teachers, road safety professionals and parents.

THINK! has been on a mission to reduce the number of deaths and injuries on roads for generations, developing educational resources and campaigns aimed at children. Iconic campaigns include the family of Hedgehogs, Kevin Keegan, and David Prouse as the Green Cross Code Man.

The new resources are free to access online and include easy to follow lesson plans, a new road safety song and two new films co-created with children, making this the most extensive THINK! child and teen campaign yet. The new song and corresponding lesson plan teach children how to cross the road safely using the ‘Stop, Look, Listen, Think’ mantra.

Learning to cross the road safely is a vital life skill and combined with raising awareness of the Road Safety Week theme ‘Speed Down Save Lives’, will play a part in reducing the number of deaths and casualties on our roads. Although the number of children (aged up to 15 years) killed and seriously injured on roads has dramatically declined, there were still 69 fatalities and over 2,000 serious injuries in 2016[1]. Our roads are some of the safest in the world, but there is still more to be done.

A new THINK! survey revealed that 67% of children are taught fewer than two hours of road safety education in their whole time at school. We hope these new, flexible and easy-to-use resources will make it easier than ever to teach children the vital lessons of the road.

THINK! resources for children aged 3 to 6 will be available to access from 20 November. Register your interest here. Resources aimed at ages 7 to 12 and 13 to 17 will be available in early 2018.

 [1] Dft road stat RAS30005

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Tuesday, 07 July 2020

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